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Amazing Facts about Mobile Marketing

by Suzy Berry
30 replies
Amazing Facts about Mobile Marketing:

* Twenty five percent of Americans use only mobile devices to access the Internet. (Source: GoMoNews.com)
* There are 6.8 billion people on the planet at present. 4 billion own mobile phones. (But only 3.5 million use a toothbrush. Oy!) Source: 60SecondMarketer.com.
* 9 out of 10 mobile searches lead to action. More than 50 percent lead to sales. (Source: SearchEngineLand)
* 70 percent of mobile searches lead to action within one hour. (It takes a full month for the same percentage of desktop users to catch up.) (Source: MobileMarketer.com)
* 73 percent of smartphone users say they used the mobile web to make a purchase instead of using an app. (Source: JumpTap.com)
* In 2013, mobile phones have overtaken PCs as the most common web access devices worldwide. (Source: Gartner.com)
* The average mobile campaign significantly outpaces online in ad awareness. (Source: DynamicLogic.com)
* 16 percent of smartphone users have made a purchase because of a marketing message they received on a phone.

Surprised?
#amazing #facts #marketing #mobile
  • Profile picture of the author mix87
    Mobile marketing is accessible to all general population and age. Therefore, it is more effective and cheaper option than TV advertising. You can miss comercial but not message
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  • Profile picture of the author Suzy Berry
    People don't use mobile phones only for making calls now
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    • Profile picture of the author Valdor Kiebach
      Originally Posted by Suzy Berry View Post

      People don't use mobile phones only for making calls now
      Well it depends, the old 'mobile phones' could only make calls and sms.

      Even the term 'smart phone' is outdated for the latest technology as they are more like 'portable communications and entertainment devices'
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  • Profile picture of the author GrandPlaton
    why not?! thanks
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  • Profile picture of the author october252
    Now accustomed to using a mobile shopping in bed
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    MobiBizs
    http://mobibizs.biz
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  • Profile picture of the author RaymondB
    Suzy Berry Thank You!!
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    Friendly advice, useful tips...
    Raymond B.

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  • Profile picture of the author M Bissonnette
    Technology advances so rapidly and with the convenience and with the wide range of options that mobile marketing allows people to do now! It's very impressive!
    Nice facts!
    25% of Americans only using mobile devices! wow!

    Thanks Suzy.
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    An investment in knowledge pays the best interest

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  • Profile picture of the author jvjoe
    It's amazing how mobile marketing is growing
    and increasing by the day
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  • Profile picture of the author malik4u7861
    good information
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    midrees

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  • Profile picture of the author novalj30
    Great information.. InApp purchases is very high also to all very targeted users.. I myself experience it mostly in Game Apps.

    Regards,
    Joel
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    [UNIFIED QUICK PRESENTATION] Loading Business, Remittance, Ticketing, Bills Payment, e-Insurance, etc.
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  • Profile picture of the author howarddavidson
    Wow! That’s another reason to use mobile marketing! Plus it’s less expensive and functional way, Thank you for sharing this info.
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  • Profile picture of the author McKattry
    People who don't 'mobile'ize for this are going to be miss the boat! Or at least they'll be left sitting in steerage
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  • Profile picture of the author AngelaHayes
    Why should I be surprised when people have acces to the entirety of information known to man in just a couple of clicks?
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  • Profile picture of the author sidmatthew
    Nice statistics and facts about mobile marketing !

    Pc--> Laptop--> Mobile ! The world knows the upcoming market is purely smart phone mobile. Lot's of business owners making smart phone applications on different platform like Android, Windows and iOS to improve their business.

    Smart phone is easiest way to reach your target customers.
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  • Profile picture of the author tony82
    "Twenty five percent of Americans use only okablowanie strukturalne mobile devices to access the Internet" - in my opinion it will be more in near future
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  • Profile picture of the author tony82
    Iam not suprised ofc
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  • Profile picture of the author ankee1991
    Mobile still hasn't exploded like it will once Facebook and Google get their plans in action to put smartphones in the hands of billions of more people in the next decade, just wait.
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    • Profile picture of the author Hudson White
      Mobile has been becoming the preference of every individual after food and clothing. Mobile has changed the market to a greater extent. People get all the updates and hot deals on their mobiles only. Even people prefer to sell and buy things online by using mobile apps. Smart phone has become the easiest way to reach your target customers.
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  • Profile picture of the author shoppinglotus
    Seems some of you come to this forum also by mobile and don't you think its easy to read few articles in desktop and laptop than in Mobile. But I myself started going through some sites by mobile
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  • Profile picture of the author gokulmaba
    Yeah I really surprised. I didn't think yet about these.
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  • Profile picture of the author Copper11
    Yeah, mobile market is evolving really quickly. Yesterday we were only using it on occasion, while today more than half of my online experience is connected to mobile devices.
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  • Profile picture of the author James Hensley
    Yep thank you Suzy for taking the time to share the stats
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  • Profile picture of the author jonathan12345
    My favorite -- only 5% of businesses have mobile optimized experiences for their customers.

    And there are also 70 MILLION small businesses in the world.
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    I resell mobile apps for a company called Bizness Apps. Not affiliated at all, just a fan and supporter.

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  • Profile picture of the author clpride
    I like these facts! Smells like opportunity to me!
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  • Profile picture of the author lottorevenues
    Cool facts... any site must be responsive - must!
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  • Profile picture of the author Tim Franklin
    interesting and thought provoking, but as one other poster concluded some of the sources are not necessarily a factual source, (not to say they are false but just perhaps a bit too convenient.)

    Just head out to the local mall, look around, (really look)

    You will see people all over the malls looking at their smart phones, searching, texting, interacting, (in some cases they are more engaged in what is going on with a text conversation than what is going on at the mall.

    That is why malls all over the US are becoming more deserted...

    Less brick and mortar shops are viable...

    (the truly scary thing is that many small business owners either are oblivious to what is happening or they just do not know what to do to take advantage of the technology)
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  • Profile picture of the author FrasserBeecroft
    As a fairly new 'internet' marketer I've noticed the growth in mobile marketing and as has been said above, people don't just use their phones to make calls (unless you're my Dad that is :-))

    Thanks for the share and comments others have left.

    Frasser
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  • Profile picture of the author AlphaSirius
    As we can see now days everyone is using mobile phones. Mobile marketing can provide customers with time and location sensitive, personalized information that promotes goods, services and ideas. You can get many more customers for your business through mobile martketing
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