Suzy Berry

Amazing Facts about Mobile Marketing:

* Twenty five percent of Americans use only mobile devices to access the Internet. (Source: GoMoNews.com)
* There are 6.8 billion people on the planet at present. 4 billion own mobile phones. (But only 3.5 million use a toothbrush. Oy!) Source: 60SecondMarketer.com.
* 9 out of 10 mobile searches lead to action. More than 50 percent lead to sales. (Source: SearchEngineLand)
* 70 percent of mobile searches lead to action within one hour. (It takes a full month for the same percentage of desktop users to catch up.) (Source: MobileMarketer.com)
* 73 percent of smartphone users say they used the mobile web to make a purchase instead of using an app. (Source: JumpTap.com)
* In 2013, mobile phones have overtaken PCs as the most common web access devices worldwide. (Source: Gartner.com)
* The average mobile campaign significantly outpaces online in ad awareness. (Source: DynamicLogic.com)
* 16 percent of smartphone users have made a purchase because of a marketing message they received on a phone.

Surprised?

mix87

Mobile marketing is accessible to all general population and age. Therefore, it is more effective and cheaper option than TV advertising. You can miss comercial but not message

Suzy Berry

People don't use mobile phones only for making calls now

Valdor Kiebach

Well it depends, the old 'mobile phones' could only make calls and sms.

Even the term 'smart phone' is outdated for the latest technology as they are more like 'portable communications and entertainment devices'

GrandPlaton

why not?! thanks

october252

Now accustomed to using a mobile shopping in bed

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RaymondB

Suzy Berry Thank You!!

Friendly advice, useful tips...
Raymond B.

M Bissonnette

Technology advances so rapidly and with the convenience and with the wide range of options that mobile marketing allows people to do now! It's very impressive!
Nice facts!
25% of Americans only using mobile devices! wow!

Thanks Suzy.

An investment in knowledge pays the best interest

jvjoe

It's amazing how mobile marketing is growing
and increasing by the day

malik4u7861

good information

novalj30

Great information.. InApp purchases is very high also to all very targeted users.. I myself experience it mostly in Game Apps.

Regards,
Joel

[UNIFIED QUICK PRESENTATION] Loading Business, Remittance, Ticketing, Bills Payment, e-Insurance, etc.

howarddavidson

Wow! That’s another reason to use mobile marketing! Plus it’s less expensive and functional way, Thank you for sharing this info.

howardjdavidson.com - Howard Davidson, marketing guy in Arlington, MA writes about marketing, advertising, social media and brand strategy with a touch of sarcasm.

howarddavidsonarlingtonma.com - My secondary blog

dcc1784

Nice stats! Knowing these can go a long way when compiling a great sales pitch!

pbarbanes

Great work compiling those stats but most of all including the sources. "Stats without sources are like quotes without attribution." : )

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McKattry

People who don't 'mobile'ize for this are going to be miss the boat! Or at least they'll be left sitting in steerage

AngelaHayes

Why should I be surprised when people have acces to the entirety of information known to man in just a couple of clicks?

sidmatthew

Nice statistics and facts about mobile marketing !

Pc--> Laptop--> Mobile ! The world knows the upcoming market is purely smart phone mobile. Lot's of business owners making smart phone applications on different platform like Android, Windows and iOS to improve their business.

Smart phone is easiest way to reach your target customers.

tony82

"Twenty five percent of Americans use only okablowanie strukturalne mobile devices to access the Internet" - in my opinion it will be more in near future

tony82

Iam not suprised ofc

ankee1991

Mobile still hasn't exploded like it will once Facebook and Google get their plans in action to put smartphones in the hands of billions of more people in the next decade, just wait.

Hudson White

Mobile has been becoming the preference of every individual after food and clothing. Mobile has changed the market to a greater extent. People get all the updates and hot deals on their mobiles only. Even people prefer to sell and buy things online by using mobile apps. Smart phone has become the easiest way to reach your target customers.

shoppinglotus

Seems some of you come to this forum also by mobile and don't you think its easy to read few articles in desktop and laptop than in Mobile. But I myself started going through some sites by mobile

gokulmaba

Yeah I really surprised. I didn't think yet about these.

Copper11

Yeah, mobile market is evolving really quickly. Yesterday we were only using it on occasion, while today more than half of my online experience is connected to mobile devices.

James Hensley

Yep thank you Suzy for taking the time to share the stats

jonathan12345

My favorite -- only 5% of businesses have mobile optimized experiences for their customers.

And there are also 70 MILLION small businesses in the world.

clpride

I like these facts! Smells like opportunity to me!

lottorevenues

Cool facts... any site must be responsive - must!

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Tim Franklin

interesting and thought provoking, but as one other poster concluded some of the sources are not necessarily a factual source, (not to say they are false but just perhaps a bit too convenient.)

Just head out to the local mall, look around, (really look)

You will see people all over the malls looking at their smart phones, searching, texting, interacting, (in some cases they are more engaged in what is going on with a text conversation than what is going on at the mall.

That is why malls all over the US are becoming more deserted...

Less brick and mortar shops are viable...

(the truly scary thing is that many small business owners either are oblivious to what is happening or they just do not know what to do to take advantage of the technology)

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FrasserBeecroft

As a fairly new 'internet' marketer I've noticed the growth in mobile marketing and as has been said above, people don't just use their phones to make calls (unless you're my Dad that is :-))

Thanks for the share and comments others have left.

Frasser

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AlphaSirius

As we can see now days everyone is using mobile phones. Mobile marketing can provide customers with time and location sensitive, personalized information that promotes goods, services and ideas. You can get many more customers for your business through mobile martketing