Free games and apps install CR

jivan · 3rd Jul 2014, 10:45 AM

Hello,

I'm making the first mobile campaigns but without great success.

At the moment I've tried to promote some free games to install, for example:

Game of war in USA
Empire four kingdom in JP
Forge of Empires - iPad APP in UK

and free apps like Expedia Hotel Booking - iOS in USA but my conversion rate is between 0 to 0,2%.

I'm using airpush and leadbolt.

I think I'm missing something.

Any suggestion to start to see some good results?

Thank you

Gordon P · 3rd Jul 2014, 04:26 PM

Did you splittest your banners? Did you use LPs? How much traffic did you send to each offer?
What was your targeting criteria? Are you tracking everything properly?

Those are all questions that lead to optimization. So you see it can't be really answered without details. But my point is, you need to test it enough to see some real results.

maramaldo · 3rd Jul 2014, 05:10 PM

oversaturated apps and very low testing budget, probably...

jivan · 4th Jul 2014, 03:14 AM

Hi,

thanks for your suggestions.

Yes, not much tracking and tests so far anyway the first results are not encouraging. I will make other attempts with other apps and tracking more.

Anyway what source for mobile traffic do you suggest? Airpush e Leadbolt are good?
Or are better adwords and bingads for mobile?

Thank you

SammyBlackstar · 4th Jul 2014, 10:58 AM

Is this your first time Media Buying ?

jivan · 4th Jul 2014, 11:42 AM

I'm making some tests in mobile marketing in the last few weeks, I generally used PPC and social media to promote web offers.

Gordon P · 5th Jul 2014, 03:45 PM

Airpush and Leadbolt are both good, but I would try to promote some other apps. The ones you have mentioned are really saturated.

juggernaught · 5th Jul 2014, 03:54 PM

I pm'd you with my skype I can be of some help

jivan · 6th Jul 2014, 01:10 AM

Thanks to all for the advices.

bjadams · 21st Jul 2014, 09:16 AM

some really good insight here. thanks

3rd Jul 2014, 10:45 AM	#1
jivan Active Warrior Join Date: 2011 Posts: 44 Thanks: 12 Thanked 10 Times in 10 Posts	Free games and apps install CR Share on: Hello, I'm making the first mobile campaigns but without great success. At the moment I've tried to promote some free games to install, for example: Game of war in USA Empire four kingdom in JP Forge of Empires - iPad APP in UK and free apps like Expedia Hotel Booking - iOS in USA but my conversion rate is between 0 to 0,2%. I'm using airpush and leadbolt. I think I'm missing something. Any suggestion to start to see some good results? Thank you
	Never Give Up!

3rd Jul 2014, 04:26 PM	#2
Gordon P HyperActive Warrior War Room Member Join Date: 2011 Posts: 317 Thanks: 20 Thanked 47 Times in 43 Posts	Re: Free games and apps install CR Share on: Did you splittest your banners? Did you use LPs? How much traffic did you send to each offer? What was your targeting criteria? Are you tracking everything properly? Those are all questions that lead to optimization. So you see it can't be really answered without details. But my point is, you need to test it enough to see some real results.

3rd Jul 2014, 05:10 PM	#3
maramaldo Warrior Member War Room Member Join Date: 2010 Location: Europe Posts: 27 Thanks: 1 Thanked 31 Times in 6 Posts	Re: Free games and apps install CR Share on: oversaturated apps and very low testing budget, probably...

4th Jul 2014, 03:14 AM	#4
jivan Active Warrior Join Date: 2011 Posts: 44 Thanks: 12 Thanked 10 Times in 10 Posts	Re: Free games and apps install CR Share on: Hi, thanks for your suggestions. Yes, not much tracking and tests so far anyway the first results are not encouraging. I will make other attempts with other apps and tracking more. Anyway what source for mobile traffic do you suggest? Airpush e Leadbolt are good? Or are better adwords and bingads for mobile? Thank you
	Never Give Up!

4th Jul 2014, 10:58 AM	#5
SammyBlackstar Active Warrior Join Date: 2010 Location: Victoria, BC, Canada Posts: 50 Thanks: 2 Thanked 3 Times in 3 Posts	Re: Free games and apps install CR Share on: Is this your first time Media Buying ?
	>>>>>>> Have Adsense On Your Website? Add PopUnders To Your Website to Make More $$$ <<<<<<<<

4th Jul 2014, 11:42 AM	#6
jivan Active Warrior Join Date: 2011 Posts: 44 Thanks: 12 Thanked 10 Times in 10 Posts	Re: Free games and apps install CR Share on: I'm making some tests in mobile marketing in the last few weeks, I generally used PPC and social media to promote web offers.
	Never Give Up!

5th Jul 2014, 03:45 PM	#7
Gordon P HyperActive Warrior War Room Member Join Date: 2011 Posts: 317 Thanks: 20 Thanked 47 Times in 43 Posts	Re: Free games and apps install CR Share on: Airpush and Leadbolt are both good, but I would try to promote some other apps. The ones you have mentioned are really saturated.

5th Jul 2014, 03:54 PM	#8
juggernaught Active Warrior Join Date: 2014 Posts: 33 Thanks: 0 Thanked 2 Times in 2 Posts	Re: Free games and apps install CR Share on: I pm'd you with my skype I can be of some help

6th Jul 2014, 01:10 AM	#9
jivan Active Warrior Join Date: 2011 Posts: 44 Thanks: 12 Thanked 10 Times in 10 Posts	Re: Free games and apps install CR Share on: Thanks to all for the advices.
	Never Give Up!

21st Jul 2014, 09:16 AM	#10
bjadams Active Warrior Join Date: 2014 Posts: 54 Thanks: 0 Thanked 2 Times in 2 Posts	Re: Free games and apps install CR Share on: some really good insight here. thanks