How I reached top 50 in Adventure category in India google play appstore ( long read)

13 replies
In truth its very hard and almost impossible if you don't have at least a small marketing budget. . Now if you would like to share this on your blog you have permission as I am making this to help developers learn. Just let me know before you post it , I will tweet your blog post.

Deciding What I was Going to make

1) I decided to make a game that had very simple controls.

2) I am just a pixel artist but I know majority of gamers like vector art. So I brought artwork from an artist who is indie developer friendly. I went for a non- serious cartoony character.

3) I made the game easy enough so that a gamer can play it without instructions.

Before Launch

1) After I finished the game I didn't release it to the appstore , that would equal a fail. I played the game and took screenshots about 8 of them and narrowed it down to 3 . The screenshots I picked had to look funny or be humorous for the simple type of game it was.

2) I posted screenshots of the game coming on facebook groups about 10-12 of them that I was on. I did this for 2 days in a row 2x a day. Also I tweeted the game is coming.

3) I also made a video of the game did the same thing posted it on facebook groups and twitter multiple times a day.

4) Set up android ADs with the little marketing budget I had $80 . This would give me a small boost in downloads.

Launch

1) Launched my app , posted on facebook and twitter that its finally arrived . Also launched the small AD campaign. And here comes the numbers

Day 1 250
Day 2 150
Day 3 150
Day 4 80 Ran out of money in banner AD campaign had to find more
Day 5 89
Day 6 190
Day 7 140 Got featured in top new free in Adventure category , lower banner AD campaign
Day 8 130 Started getting good organic traffic from Top new free section so cut down to much less banner AD campaign
Day 9 103 Finally hit #49 after going well over 1,000 installs

****Special Note******
I started the game with 2 modes of play. In those 8 days I updated the game 2 times to bring the total modes of play to 4 modes of play. This extended playing time and kept my game installed on people's devices. Real content updates are critical to kept users playing your game especially if its a simple one. Just add different themes or 1 new badguy that stands out makes huge difference.
****Special Note*****

And I am still fighting to get higher on the list. I poured everything I could muster up into getting to this spot but some bigger companies came it around day 5 and gave me a heavy fight. Hopefully I can reach higher but for last couple of days its been a battle to stay in the top 50. Any questions ask away.
Game Link
https://play.google.com/store/apps/d...om.maxbomb.app

#adventure #appstore #category #google #india #long #play #reached #read #top
  • Profile picture of the author Valdor Kiebach
    Another thing you could do to increase installs is to remove all those permissions from your games as you have some that don't look like they are needed such as access the camera and calendar, you should keep permissions to the absolute minimum needed.
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    • Profile picture of the author faithkonfyans17
      Awesome stuff dude, thanks for sharing this
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    • Profile picture of the author Pixelpower
      Originally Posted by Valdor Kiebach View Post

      Another thing you could do to increase installs is to remove all those permissions from your games as you have some that don't look like they are needed such as access the camera and calendar, you should keep permissions to the absolute minimum needed.
      Actually I didn't need them but for some reason when I compile games and apps with phonegap build, the phonegap build adds them with no way for me to take it out. I only need the internet permissions. Thats why my next games will be made with corona SDK instead.
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  • Profile picture of the author ketan9
    I am trying to boost my app installs and I tried facebook app installs and the cost came about $1.5 per install for me (but your per install cost is way less about $0.13). If you don't mind can you help me by sharing your campaign setup? I am targeting Indian market only with my App. I would appreciate if you could help me.
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  • Profile picture of the author Pixelpower
    I used AyeT installs the price was $10 for 86 installs . Here is the website https://www.ayetstudios.com/
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    • Profile picture of the author ketan9
      Originally Posted by Pixelpower View Post

      I used AyeT installs the price was $10 for 86 installs . Here is the website https://www.ayetstudios.com/
      The users who came from AyeT, are they still active users? Or they are just incentivised to download the app and then forget it?
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      • Profile picture of the author Pixelpower
        Originally Posted by ketan9 View Post

        The users who came from AyeT, are they still active users? Or they are just incentivised to download the app and then forget it?
        Yes the installs are incentivized so uninstalls are higher than non-incentivized. Its a set rate from what I have seen 1 token worldwide and 1.15 token if you target any country.
        I have seen a lot of posts reguarding uninstalls and people saying incentivized installs are low quality. Honestly it comes down to if your game or app is good enough. If its good people will keep it on their device, if its bad it will get deleted quickly. Most developers would rather blame something else than themselves for lack of success. The game that I made was just average and I knew that going in so I didn't get upset when it didnt blow up. So when I reached top 50 I knew over time it would go down in rankings but still get enough downloads so I can make my money back. I paid for 800 installs and now my installs are 1,805.

        1,805
        -800
        = 1,805 organic installs so far
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        • Profile picture of the author Pixelpower
          If you have anymore questions about marketing your game or app on google play feel free to ask.
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  • Profile picture of the author Naseer Ahmed
    hello pixel power can u tell me about which ad network u use ? tapjoy? or appbrain?
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  • Profile picture of the author Pixelpower
    For app installs you can use Aye T installs which is $10 for 86 installs https://www.ayetstudios.com/
    And I heard appbrain is pretty good just cost a little more.


    I use Notifymob in my game because they pay after just reaching $25 and they pay every friday. Other AD networks take too long with net 10,15 . Also Notifymob pays more for small countries like india. Here is their website https://www.notifymob.com/
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    • Profile picture of the author Naseer Ahmed
      thanks for your quick shot can u tell me which anaylytic program should i use except flurry?
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      • Profile picture of the author Pixelpower
        Originally Posted by Naseer Ahmed View Post

        thanks for your quick shot can u tell me which anaylytic program should i use except flurry?
        If you use Aye T installs you won't need anaylytics because it will show you how many downloads and which devices your game or app is installed on in realtime. Also the AD network I use reports in realtime just 10 minutes delay so I never had a need for another anaytyics program.
        Also if you want to check rankings of your app , app annie is the best period. That should cover all the stats you need. Plus its free!!

        http://www.appannie.com/
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  • Profile picture of the author Pixelpower
    The 30 days of top new free has ended so of course installs have gone down. I now have a total of 2,300 installs. I still make AD revenue from people who are playing the game.
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