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Unread 1st Aug 2014, 02:02 AM   #1
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Mobile Case Study: $2,911 in 3 Days . . . It’s like Magic
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Mobile Case Study: $2,911 in 3 Days . . . It’s like Magic

Cleaning out my closet


It’s early June and I'm knee deep in mobile pin submit offers.

I’m sitting by my desk chatting to another affiliate over Skype about how great pin submits offers convert in Thailand and behold, I get an email from one of my favorite affiliate networks: Yeahmobi, with the top and new offers for the week. While scanning through this wonderful piece of literature I see ‘TH Phone Cleaner [WAP]’ I almost fall out my seat. I had been searching affiliate networks looking for a Thailand antivirus CPS offer for a week or so with no luck, so a cleaner offer was the second best thing. Details of the offer are below:

Network: Yeahmoi
Offer: TH - Mozzi - Regular Phone Cleaner Thai Version
Payout: $2
Traffic Source: Plugrush



Plugrush is Dead . . . Long Live Plugrush

I decided to run this offer on Plugrush redirect traffic as I had successfully ran a few other utility CPS and CPI offers on there in the past and built up a strong blacklist of the 166 very worst performing domains. I have included this with the The Affiliate Marketing Mobile Blueprint. For any of you who wants to run mobile campaigns on Plugrush, this list is an absolute must, and alone has probably saved me around $x,xxx.

I Think I did it Again

Once again, one of the best performing landing pages for this campaign was simple and had my favourite, strong headline, relevant picture, a sense of urgency in the main body text and a strong call to action:



Due to the URL blacklist I had applied before launching this campaign, it was profitable straight away and generated over $2,911 in three days at about a 309% ROI. The only type of redirect traffic that wasn't converting was Dump sites and MPG, so I unchecked those.





I also split tested the original TH - Mozzi - Regular Phone Cleaner with another, similar offer TH - Mobico - WAP Phone Cleaner; it had a higher payout of $2.20.



However, the original offer still performed far better.

Why You Jacking Me Bro?

After about three days of running this campaign full throttle, I noticed that I had gone from 1st highest bidder to eighth. After further investigation I discovered that a few other affiliates had got wise to my lander and offer, and we were all now aggressively competing for the same traffic. In the beginning they had probably wondered where all ‘their’ Thailand android traffic had gone and decided to investigate themselves .

I decided to pull the offer when my affiliate manager requested that the advertiser wanted me to stop sending DTAC traffic as it was not backing out for them. As DTAC was the top converting carrier (it’s also the 2nd largest in Thailand), and there is no way to segment carrier traffic on Plugrush, and I had no decent offer to redirect the DTAC traffic to, I made the decision to stop running the campaign and move on to greener pastures.

P.S If you're new to mobile affiliate marketing I would not recommend starting out with Plugrush as there traffic and approvals can be very erratic.

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Unread 1st Aug 2014, 04:06 AM   #2
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Re: Mobile Case Study: $2,911 in 3 Days . . . It’s like Magic
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How much budget spend for make $2,911?
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Unread 1st Aug 2014, 04:42 AM   #3
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Re: Mobile Case Study: $2,911 in 3 Days . . . It’s like Magic
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Originally Posted by JhonnyAndrew View Post

How much budget spend for make $2,911?
$710.50 mate

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Unread 3rd Sep 2014, 02:01 AM   #4
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Re: Mobile Case Study: $2,911 in 3 Days . . . It’s like Magic
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are you doing any sort of targetting with plugrush or these other redirect services? or is your lander or offer just popping up right in front of a bunch of random people?
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Unread 18th Sep 2014, 05:04 AM   #5
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Re: Mobile Case Study: $2,911 in 3 Days . . . It’s like Magic
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I see that "Yeahmobi" ask you to show them your lander before you promote - so my quetion - does it easy to get your lander aproved, or it hard?
Thank you!

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