Mobile Downloads Tracking

roady · 2nd Aug 2014, 11:16 AM

Hi guys,

I've been into Mobile downloads and been using hasoffer for tracking.

However, I encountered something.. kinda great.

I have 2 campaigns - X (Cost per sale) and X(cost per download)

Initially when I started off with download campaign, I was delivering 4000 downloads a day (with a unique tracking link).

In this scenario, my "sales" and "downloads" count was 900 and 4000 respectively.

However, recently, it seems that the affiliates who are delivering downloads are also giving out huge sales volume as well.

I want to know how is this possible all of a sudden? Assuming nothing has changed at my end.

What has the advertiser changed at their end which is causing sales to increase to 10000 a day instead of just 900.

CityFlashJay · 11th Aug 2014, 03:42 PM

It could be any number of things. Off the top of my head I'm thinking:

They've changed the ad creative to a higher performing one
They've raised the max cpm they're willing to pay for impressions on your app
They've increased the frequency of their ads showing
They've changed their targeting so their ads are more effective
The ad network you're on is encouraging higher CPM bids

But I might be wrong. No way to know for sure without knowing the details on both sides. Congrats on the success though!

2nd Aug 2014, 11:16 AM	#1
roady Active Warrior Join Date: 2010 Location: India Posts: 98 Thanks: 34 Thanked 2 Times in 2 Posts	Mobile Downloads Tracking Share on: Hi guys, I've been into Mobile downloads and been using hasoffer for tracking. However, I encountered something.. kinda great. I have 2 campaigns - X (Cost per sale) and X(cost per download) Initially when I started off with download campaign, I was delivering 4000 downloads a day (with a unique tracking link). In this scenario, my "sales" and "downloads" count was 900 and 4000 respectively. However, recently, it seems that the affiliates who are delivering downloads are also giving out huge sales volume as well. I want to know how is this possible all of a sudden? Assuming nothing has changed at my end. What has the advertiser changed at their end which is causing sales to increase to 10000 a day instead of just 900.

11th Aug 2014, 03:42 PM	#2
CityFlashJay Mobile Advertising Monk Join Date: 2014 Posts: 8 Thanks: 1 Thanked 6 Times in 4 Posts	Re: Mobile Downloads Tracking Share on: It could be any number of things. Off the top of my head I'm thinking: They've changed the ad creative to a higher performing one They've raised the max cpm they're willing to pay for impressions on your app They've increased the frequency of their ads showing They've changed their targeting so their ads are more effective The ad network you're on is encouraging higher CPM bids But I might be wrong. No way to know for sure without knowing the details on both sides. Congrats on the success though!
	In 2014, mobile advertising is expected to grow 85% to $33 billion - If you blink you might miss it