I've been thinking about building a landing page for people to opt in either by phone or by email.
I'll incentive the opt in by offering monthly give aways and contests.
When I market to them, I'll send out mobile offers that if they complete they'd be entered into a drawing to win a prize.
I'm wondering if anyone has tried this? Any success?
Also, I was thinking about maybe just doing this and targeting only those in my local area. Then I could market to local businesses to send out their coupon/offer, etc.
What do you think?