A Christmas ad that'll bring tears to your eyes

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Sainsbury's, the UK supermarket chain, has produced a Christmas ad that reminds everyone of the real meaning of the day. A time for sharing, and for everyone to get together and celebrate just being human.

This could've ended up being very tacky, however I believe they've got the message across and promoted themselves tastefully. What do you think?


The story behind the ad:

  • Profile picture of the author Richard Van
    I saw it this morning, advertising aside it was very moving and well done I thought.

    I'm not 100% how I feel about using that to promote oneself though so soon after Remembrance Day.

    Having said that the advert does produce an excellent message that's it's good to share and it won't make the slightest difference to me shopping there or not.
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  • Profile picture of the author NRabosa
    I love the holidays. Somehow there's a respite from all the prejudice, hate and violence... Chocolates shout goodwill among men and peace on earth. After that sweet lull on xmas day, bloodshed continues. That is why chocolate is a good analogy. They're suppose to be sweet but in reality it's bitter.
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    • Profile picture of the author Cali16
      Yes, it definitely brought tears. If only we could just all get along and realize we're far more the same than different...

      Beautiful message and perfect for the holidays...as well as the rest of the year.

      Thank you for sharing it.
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  • Profile picture of the author trustedmarketer
    Wow....thanks for sharing. What an excellent message. Let's see what Tesco comes up with.
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  • Profile picture of the author alistair
    Interesting. I don't mind the ad really but it seems a lot of people are saying it's a rip off of the below, and I can see their point.
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  • Profile picture of the author blueclcl
    Cracking advert isn't it?

    My wife didn't actually know that this really happened.

    Made me more pissed off than ever about war and everything it stands for.
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    • Profile picture of the author trustedmarketer
      Your absolutely right Blue! God knows why Humans who have the highest IQ levels end up fighting over religion, land, ego etc. What a waste of life!!!


      Originally Posted by blueclcl View Post

      Cracking advert isn't it?

      My wife didn't actually know that this really happened.

      Made me more pissed off than ever about war and everything it stands for.
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      Contact me for the most Powerful Business Programs that will give you Daily Profit and the predicted huge price appreciation from Bitcoin
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      • Profile picture of the author jimbo13
        Perhaps the Board of Sainsbury's could have a football match with the Boards of Lidl and Aldi.

        I have been informed that on Christmas Day this year a football match will be played at Ypres between a British Infantry Regiment and a German Infantry Regiment to commemorate the 100th anniversary of the match.

        Dan
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        • Profile picture of the author Richard Van
          Originally Posted by jimbo13 View Post

          Perhaps the Board of Sainsbury's could have a football match with the Boards of Lidl and Aldi.

          I have been told by someone that on Christmas Day this year a football match will be played at Ypres between a British Infantry Regiment and a German Infantry Regiment to commemorate the 100th anniversary of the match.

          Dan
          Is that true? That would be a really nice thing to do, especially as it'll be the 100 year anniversary.

          (I mean about the British and German infantry.... Sainsburies would slaughter Lidl though.)
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          • Profile picture of the author jimbo13
            Originally Posted by Richard Van View Post

            Is that true? That would be a really nice thing to do, especially as it'll be the 100 year anniversary.
            Three years ago The Premier League paid for a football pitch to be built at Ypres. Since then there has been an Under 18 Premier League game played on Christmas Day.

            For the 100th Anniversary they wanted to have big name superstars playing.

            The thought of £250,000 per week footballers who fall down at the merest touch playing where 12,000 British troops of similar age died and a further 35,000 were injured doesn't sit that well.

            It has been mooted that the game should be played by members of Regiments as I described.

            Dan
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  • Profile picture of the author seasoned
    [DELETED]
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    • Profile picture of the author Richard Van
      Originally Posted by seasoned View Post

      1. The "germans" were there because they were lied to, and some were driven to a kind of rage of jealousy of one group, that some tried to exterminate. Many didn't like this, and went to war with them. OH, and hitler was a maniac that wanted to rule the world
      Are we on the same war here? This is WW1. Hitler was in it but not quite in the role he was in WW2.

      BOTH sides had a number of people that were DRAFTED, So PERSONALLY many of them probably didn't really want to fight on either side.
      At the start of WW1 Britain had very little of a foot army, it was nearly all tied up in the navy. Because so many people signed up voluntarily, not drafted, in such large numbers it became known as the civilian army. So I think you'll find many did want to fight, especially as they had no idea of the hell it would actually become.

      I mean SERIOUSLY, do we want to hurt the Chinese people, the Russians, etc? The ones I have known here, even ones that were soon to go back, WILLINGLY, seemed nice and friendly. Did the americans hate the Japanese people or the germans? At least MOST didn't. HECK, some muslims I have known also seemed fine, But the GOVERNMENTS! Soviet Russia, Communist China, NAZI Germany, etc... led the attacks. And ALL were created by a COUP, led by a relatively small group of people!
      Chill out Steve, it's just an advert.
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      • Profile picture of the author seasoned
        Originally Posted by Richard Van View Post

        Are we on the same war here? This is WW1. Hitler was in it but not quite in the role he was in WW2.
        You're right! I slipped up.

        Chill out Steve, it's just an advert.
        HEY, just adding a little. I'm fine. HECK, I was TOO cold this morning!

        Steve
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        • Profile picture of the author Kay King
          end up fighting over religion, land, ego etc
          I wonder if "ego" should come first on the list. The arguments about land and religion, etc are usually about "me - I'm right, you're wrong".

          It's always about "me - protecting me - proving me right - saving me - my religion - my land - my rights - my wants - my needs".

          The excuses are often couched as "we"...but they usually come down to "me and mine".
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          Just wait a second – so what you're telling me is that my chance of surviving all this is directly linked to the common sense of others? You’re kidding, right?
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      • Profile picture of the author seasoned
        Originally Posted by Richard Van View Post

        At the start of WW1 Britain had very little of a foot army, it was nearly all tied up in the navy. Because so many people signed up voluntarily, not drafted, in such large numbers it became known as the civilian army. So I think you'll find many did want to fight, especially as they had no idea of the hell it would actually become.)
        YEAH, the US wasn't that big either. As for specifics on WWI, I'll leave that to someone else, though it DID create Hitler, and the NAZI party, and gave him fodder to do everything else. The treaty of Versailles, ironically, ended up doing more harm than it could ever do to help.

        I tried to checkout the real reason for WWI, but it is no wonder why I was hazy on it.

        Steve
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        • Profile picture of the author positivenegative
          Originally Posted by seasoned View Post

          I tried to checkout the real reason for WWI, but it is no wonder why I was hazy on it.

          Here you go Steve. A real interesting article . . .

          Reasons Why The World Went To War In 1914
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          • Profile picture of the author seasoned
            Originally Posted by positivenegative View Post

            Here you go Steve. A real interesting article . . .

            Reasons Why The World Went To War In 1914
            There are still some interesting questions, especially since it indicated that like 60% or the people wanted to avoid war. But I won't discuss it here. I am glad that there was a universal effectively unconditional truce, even if it was only one front, and for a limited time. It shows that even soldiers, on either side, had common ties and were willing to risk even their lives for a chance at a moment of peace. I mean they COULD have just stayed in their fox holes and been safer.

            Steve
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  • Profile picture of the author alistair
    I'm just surprised Hollywood haven't made a feature film about this event yet. I can just imagine it now, the Germans versus the Americans in a game of American "football".
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