I think it's supposed to be released sometime after the 20th. As a result, every Windows user will be talking about it. And every non-Windows user will be poking fun of those who do. Either way, it won't be a good time to seek attention for anything until the furor dies down. And I have no clue when that will happen.
Software developers had better prepare for a LOT of incompatibility issues at the time of the release as well.
It's going to be a mad, mad world.