8 {{ upvoteCount | shortNum }}
8 {{ upvoteCount | shortNum }}

Report: Ad Blockers Are Killing Ad Dollars -- HA!

by Joe Mobley
5 replies
  • OFF TOPIC
    • |
About US$21.8 billion in global ad revenues have been lost so far this year due to ad blockers, according to a report Pagefair released this week in partnership with Adobe.
Report: Ad Blockers Are Killing Ad Dollars | Online Advertising | E-Commerce Times

Websites, especially "big" sites, keep abusing their visitors...



Joe Mobley
  • Profile picture of the author HeySal
    Not going to do math on this one. Personally, I don't give a crap if using annoying forms of advertising isn't working for someone. Maybe they should find ways of marketing that don't actually piss people off if they want to sell something. What a concept huh?
    Signature

    Sal
    When the Roads and Paths end, learn to guide yourself through the wilderness
    Beyond the Path

    {{ DiscussionBoard.errors[10226301].message }}
  • Profile picture of the author sbucciarel
    Banned
    When it was just ads, I didn't care. Now it's intelligence. They profile you and track you around the Internet as if they have a right to do that. Ads follow you around. I got sick of it and I use NoScript and Ghostery. Puts an end to their intrusion, and hopefully their ad income.
    {{ DiscussionBoard.errors[10226712].message }}
  • Profile picture of the author seasoned
    What I REALLY hate now, and what is REALLY getting to me, is using cookies for ads. linkedin wouldn't let me accept recomendations, because cookies were supposedly disabled. They WEREN'T disabled, but the compliant is probably because of all the ADVERTISER cookies I disabled. And why would THEY use them? Basically only ONE reason! It facilitates aggregation to run logic like what sbucciarel is talking about.

    This IS unconscionable, and may soon bite them in the back if they are not careful. They are telling us that we should take security risks, possibly violate protocols, and change our way of life so they can annoy us! As they push, they may lose marketshare, sue, and hurt the industry for ALL, including THEM! This HAS happened before and keeps happening. HECK, cookies were once DEPENDABLE on ALL levels! NOW, they are not dependable on ANY level, especially if they are third party cookies. Many third party cookies ARE advertisers! 1t party is the vistor, 2nd party is the site visited, and 3rd party is stuff the site visited puts in an iframe, or from another site.

    BTW 3rd party cookies are a VIOLATION OF TRUST!!!!!!!! If I visit a site, I must trust it in some way. If they send third party cookies, it is usually done BEFORE any identification of that party is ever given. They now FORCE a party on me that I may not trust AT ALL!

    Steve
    {{ DiscussionBoard.errors[10227678].message }}
  • Profile picture of the author Princess Balestra
    Dracula had it first:

    Lemme jab my fangs in your neck and you're gonna swoon forever.

    ON. MY. TERMS.

    So, yeah — who ain't lockin' the door and padlocking their pants?
    Signature

    Lightin' fuses is for blowin' stuff togethah.

    {{ DiscussionBoard.errors[10228101].message }}
    • Profile picture of the author Frank Donovan
      It's a sensationalist headline - publishers are only losing a theoretical sum. In other words, that figure (which looks pretty much like a guess) refers to a potential revenue which would only occur if ad blockers didn't exist and the public were forced to give advertisers carte blanche to interrupt and devalue their online activities. And that (hypothetical) situation wouldn't last for long anyway.

      The advertisers themselves aren't losing revenue if they're not paying for clicks or views.

      If publishers want to keep their advertisers and viewers happy, they need to concentrate on providing a user-friendly browsing experience, and ensure that any retargeting methods are clearly defined and optional for their visitors.

      .
      Signature


      {{ DiscussionBoard.errors[10228169].message }}

Trending Topics