The Best Ads During The Olympics Opening Ceremony

by Michael Meaney

Posted: 8 years ago 4 replies

OFF TOPIC

Was reading this, thought it interesting and that you guys might find it good too..

t seems the Olympics Opening Ceremony may reach Super Bowl proportions when it comes to the advertising, from what we've seen so far. Nike, Gillette, Samsung, Powerade, Apple and more have come out with powerful, engaging stories that will likely keep viewers entertained when the camera takes a break from the first-day festivities.
Below, get a preview of some of the best work you'll see tonight.

#ads #ceremony #olympics #opening

imnathanjames 8 years ago

The olympics are always a great time for anyone to cash in.
It would be interesting to see how much it costs to run an advert during peak viewing times.
Especially at the track events.
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ForumGuru

Banned 8 years ago

I've not seen any of the hard numbers yet....

Sochi 2014...

NBC's Own Olympic Event: Selling 11,000 Ads in Two Weeks - Bloomberg

2016 RIO...

NBC Rings Up $1 Billion in Ad Sales for Rio Olympics, 4 Months Faster Than London | Adweek

Ad pricing. The blended average price for a 30-second unit in the 2012 Summer Olympics, across all network and cable channels, was $93,200, up from $73,100 in pre-recession 2008 and $89,100 in 2004. The amount paid by individual marketers can vary considerably depending on a variety of factors. These include how much ad time is purchased, the mix of premium and non-premium inventory, sponsorship positions and packaging of TV spots with digital inventory.

One outcome of more programming content is audience fragmentation as viewers distribute their Olympic viewing across the expanding array of linear and digital options, leading to declines in average unit rates given the lower available audience. However, having more choices can increase the aggregate number of Olympics viewers even as the average audienceper channelandper spotdeclines. Ad revenue growth thus becomes more dependent on volume than average price.

http://us.kantar.com/tech/tv/2016/20...ising-preview/

Thanks
1 reply

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Froggys

8 years ago

Originally Posted by ForumGuru

I've not seen any of the hard numbers yet....

Sochi 2014...

NBC's Own Olympic Event: Selling 11,000 Ads in Two Weeks - Bloomberg

2016 RIO...

NBC Rings Up $1 Billion in Ad Sales for Rio Olympics, 4 Months Faster Than London | Adweek

Wow,I have nothing else to say but wow.

Thanks

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tagiscom 8 years ago

Ad's, lol, l taped it at 9am, AU, vic, time, where there where little of, stupid ad's.

But l am glad that they said that they beat the Wright Bros, with the plane, pretty hard to dismiss that when half the planet saw it.

Although the supermodel walking about a lot was pretty silly.
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The Best Ads During The Olympics Opening Ceremony

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