Are you Sisyphus or Prometheus in Internet Marketing?
So, the symbolism is pretty much obvious. Marketers who are constantly and unsuccessfully rolling up and down the business hills have much in common with the poor Sisyphus. When it comes to marketers, who didn't invent the fire, but they discovered the flame of success, we associate them with Prometheus. To make the long story short, I will begin by saying that I have been a helpless Sisyphus for as long as I know. I think that's something I shouldn't be ashamed of. That's just the way my things currently are for the numerous more or less known reasons. At least I'm being painfully honest about it.
In a way, I believe that is better to be surrounded with honest Sisyphus type marketers than with the disillusioned Prometheus marketers. They are caught in the vicious circle of self-promotion and self-convincing about their alleged greatness and achievements. For what is worth there are some truly successful Prometheus marketers who have proven their point and success. They have no slightest desire to convince themselves or others about their achievements because their success speaks for itself. Unfortunately and realistically we are talking about the minority report when it comes to these successful guys.
So, here is a simple question. Which one are you? Can you identify yourself more with the role of Sisyphus or Prometheus in your IM situation? Why?
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