Google said that it is devising a procedure to prevent websites that misrepresent content from using its AdSense advertising network. The main trigger behind it I guess was that some people made a fake prediction about a political outcome and used that as a source of advertisement.
The whole step being taken is very commendable but I have a question about the implementation of this plan. How will they differentiate between someone who is portraying a fake message and using it as an opportunity for advertisement? Especially Facebook is a very interconnected community with billions of users worldwide. How will they find out that a fake news is projected to have a detrimental effect on the community in terms of changing their views?
What you guys think will be the approach taken up by these huge social media sites? Looking forward for your opinion.