Crime and Punishment in the Digital World
We can consider this post to be the third and final part of my Junk Content Trilogy. Now, one of the questions associated with this phenomenon may be, why is it Crime and Punishment instead of Law and Order, for instance? Well, I think that Dostoyevsky is much better reference regarding the seriousness of the situation caused by the hyper-production of junk content. First, we need to take care of the junk content crime and punishment, then we will have time to bring law and order into the content writing world.
One of the most common misconceptions about junk content is that it always manages to get away with no punishment, by default. That's simply not true. Why? There's no junk content police, but there are demanding readers with the specific level of expectations. Nowadays, it's possible to tell if the certain piece of content you find online is junk content in a matter of few seconds. You see and realize in a blink of an eye that the purpose of some web page or the entire website is nothing more than to have some content rather than empty pages, and you move on. You decide not to invest your time in junk content. Can you imagine more appropriate and severe punishment for producers of junk content than this?
On the other side, we have situations where the quality content is an absolute priority. Web sites that serve as the ATMs for their owners rather than meaningless digital billboards pay a great deal of attention and make significant investments in the quality content. It's not also an uncommon thing that the content itself becomes a personal matter for some people. For example, when I have to write a LinkedIn article for a client who cares about his reputation in the corporate world, then price and quality go hand-in-hand. Every single word matters. When a piece of content is meant to be viewed thousands of times and shared hundreds of times, people pay attention to what they order and write.
Now, that you know junk content will never be punished as you expect and hope to be, what are its perspective? Well, it goes without saying that junk content will always have its purpose and clientele. There's nothing we can do it. More importantly, we shouldn't do a thing about. The good capitalism principles applied in the world of content writing. The market itself will take care of it all. So, don't worry. There will always be a market for fake products of the major brands. At the same time, there will always be a market for the expensive and prestigious product. My friend just came back home after spending 3 months in China on business. His impressions? It turns out that the Chinese have two production universes working side-by-side in a perfect harmony. The same factory and at the two opposite ends you have two completely different quality products coming out: top and the lowest quality you can possibly imagine. What you want and pay for is what you get eventually.
In the conclusion, I have to admit that there's not much we can do about it, but at least we can and should be aware of the problem. As a content writer, I can't afford myself a luxury of ignoring the junk content market. You don't get a chance to be super creative and write notable pieces of content that will echo through years to come with every single assignment you accept, but hey, that's a way to make a living too, isn't it? It will be a business suicide for a writer to say, I don't write junk content. After all, it's not a writer's call to stigmatize something as a junk or top content quality material. As always, that is the exclusive prerogative of our readers. They have always been the only legitimate representative of crime and punishment, law and order force in the world of content writing. Maybe not all of them have read and appreciated Dostoyevsky's novels, but they sure know how to tell a difference between quality and junk content. That's more than enough for some acceptable law and order in the digital world, isn't it?
One of the most common misconceptions about junk content is that it always manages to get away with no punishment, by default. That's simply not true. Why? There's no junk content police, but there are demanding readers with the specific level of expectations. Nowadays, it's possible to tell if the certain piece of content you find online is junk content in a matter of few seconds. You see and realize in a blink of an eye that the purpose of some web page or the entire website is nothing more than to have some content rather than empty pages, and you move on. You decide not to invest your time in junk content. Can you imagine more appropriate and severe punishment for producers of junk content than this?
On the other side, we have situations where the quality content is an absolute priority. Web sites that serve as the ATMs for their owners rather than meaningless digital billboards pay a great deal of attention and make significant investments in the quality content. It's not also an uncommon thing that the content itself becomes a personal matter for some people. For example, when I have to write a LinkedIn article for a client who cares about his reputation in the corporate world, then price and quality go hand-in-hand. Every single word matters. When a piece of content is meant to be viewed thousands of times and shared hundreds of times, people pay attention to what they order and write.
Now, that you know junk content will never be punished as you expect and hope to be, what are its perspective? Well, it goes without saying that junk content will always have its purpose and clientele. There's nothing we can do it. More importantly, we shouldn't do a thing about. The good capitalism principles applied in the world of content writing. The market itself will take care of it all. So, don't worry. There will always be a market for fake products of the major brands. At the same time, there will always be a market for the expensive and prestigious product. My friend just came back home after spending 3 months in China on business. His impressions? It turns out that the Chinese have two production universes working side-by-side in a perfect harmony. The same factory and at the two opposite ends you have two completely different quality products coming out: top and the lowest quality you can possibly imagine. What you want and pay for is what you get eventually.
In the conclusion, I have to admit that there's not much we can do about it, but at least we can and should be aware of the problem. As a content writer, I can't afford myself a luxury of ignoring the junk content market. You don't get a chance to be super creative and write notable pieces of content that will echo through years to come with every single assignment you accept, but hey, that's a way to make a living too, isn't it? It will be a business suicide for a writer to say, I don't write junk content. After all, it's not a writer's call to stigmatize something as a junk or top content quality material. As always, that is the exclusive prerogative of our readers. They have always been the only legitimate representative of crime and punishment, law and order force in the world of content writing. Maybe not all of them have read and appreciated Dostoyevsky's novels, but they sure know how to tell a difference between quality and junk content. That's more than enough for some acceptable law and order in the digital world, isn't it?
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