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Let's face this: 99% of IMers are duplicating content of the Top 1%?

by marktman571
6 replies
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When I think of the top 1%, I envision them as rivers of flowing waters - a river of knowledge. They are the great ones - the fathers of today's gurus. I am talking about the big marketing names here: Garry Helbert, Ben Suarez, Schwartz, Dan Kennedy, Jim Camp etc etc. They are the real ones - the top 1%.

And when I think of the rest 99%, I envision them lying on the river beds..waiting for that "wisdom water" (flowing from the top 1%). They are the thirsty ones. The ones craving to convert the content of top 1% into a brand of their own. Of course, they mold them a bit. They package them differently, but to the core, they are the same..


Isn't this the whole reality of IM?

I don't bother whether you believe it or not, but I do think that 99% of all marketing advice are some way or other linked to the opinions, experiments, and experiences of the top 1%. And what greater Irony can be than this: All top 1% have given this information at the cost of $20-$40 books...Read them and you will have an equal knowledge as your next guru.

Just to make things clear: I am not against duplication of content. This is how it is. Whole economies rely on this phenomemon. But isn't this a bitter truth? Consumers are manipluated to buy $2000 courses, when all they should do is read some books from the Top 1%?

Would love to know others opinion on this...

Thanks
#99% #content #duplicating #face #imers #top
  • Profile picture of the author Randy McLean
    Never thought of it that way. Makes sense.

    There are so many different sub niches of IM though that it is possible to pick and choose.

    And to me, the way certain people write or teach resonates with me better than others. Even though the info is the same.

    That is why I (and others I am sure) like reading case studies. It shows the marketers unique experience testing ideas out for themselves and coming to their own conclusions.

    But then again, maybe they're the 1% too...

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    • Profile picture of the author marktman571
      Originally Posted by Randy McLean View Post

      Never thought of it that way. Makes sense.

      .

      And to me, the way certain people write or teach resonates with me better than others. Even though the info is the same.
      I agree with you on this...some are better teachers..some are writers...some are better speakers. Moreover, our reception to information varies from person to person. For example, I may be good at learning through videos while you may like reading. But I don't think the core message has changed - it is still the old one, passed onto us through grandfathers of today's "guruus". It has a changed "packaging". It is presented through more fancy graphics and colors. But, in the core, it is as raw as it is.

      Thanls for adding in..
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  • Profile picture of the author Edwin Torres
    At the end of the day everything boils down to marketing and sales... you can only reinvent the wheel so many times.
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  • Profile picture of the author unlimitedoptions
    Hi MarkTMan571:

    You may be correct in your assessment.
    The pure definition of Marketing is summed in a phrase "The 4-P's of Marketing"
    Product
    Price
    Promotion
    Place

    Gurus and others are essentially spinning the 4 Ps to create products and content to satisfy the masses.

    What it boils down to is solving a problem for a customer that they can't solve on their own.
    The Gurus didn't invent marketing.
    They have figured out a way to sell better than most other people that haven't made guru status.
    They have taken their marketing knowledge and expertly applied it to the sales process.

    What may have sufficed 5-10 years ago as an e-book or book is now being sold in a webinar format (on-line courses) now because that is proving to be a more engaging and more profitable business model. Webinars are typically used to sell higher ticket products also.

    There are a lot of books and ebook out on Amazon that are written by the little guys. They may have even been written before the gurus (top 1%). The only difference is that the gurus have a following of paying customers. Most of the little guys/gals haven't figured out how to "Promote" themselves and their products as well as the gurus.

    You make a good point though. It's pretty much the same content just a different spin on it.

    Dan
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  • Profile picture of the author Splatterfox
    You definetly have a point there, but in my opinion there are two types:

    1. The ones who basically learn what they teach for like a few weeks or even days. I literally know people who decide to make an information product, then head over to YouTube and Wikipedia and learn the topic for a few days and then release a shitty eBook or course about this. The only value they bring here is by linking a few texts together, maybe ok for a 7$ product, but definetly bullshit when considering that they often charge high two or even three digit sums for it.

    2. The ones with real experience, who teach practical knowledge, based what they saw and worked on over time. This normally requires an expert in a specific field, not someone who switches what he does every week to be where the money is.

    To me, everyone in category 1 is just ridiculous. Building a nonsense infoproduct just for the sake of having one because it can be "passive income" is pathetic. Note: if you source the process out to someone with real experience and helpful advice, this is different of course. But I simply know too many people selling rubbish they have no clue of.
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  • Profile picture of the author BigFrank
    Banned
    There is nothing new in the world, until the latest discovery.

    Most things are rehashed, regurgitated and repurposed.

    Frank
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