How To Define The Compelling Need Of My Reader
It is not trying to convince someone to buy something they do not want. Selling, true selling is about giving the people what they want. It's about making their lives better, making them happier. In short, it is about finding a connection and building trust.
In order to find out how my book can serve people, I first need to be able to research and define the compelling needs of my readers.
Here's where I am stuck. Anyone with an idea?
Cheers, Laurence.
Writer/Editor/Proofreader.