How To Define The Compelling Need Of My Reader

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I am in the process of revising my book and I started reading a little about marketing. I got this wonderful e-mail by Jeff Bullas, who explained to me the basics of selling:

It is not trying to convince someone to buy something they do not want. Selling, true selling is about giving the people what they want. It's about making their lives better, making them happier. In short, it is about finding a connection and building trust.

In order to find out how my book can serve people, I first need to be able to research and define the compelling needs of my readers.

Here's where I am stuck. Anyone with an idea?
#compelling #define #marketing #reader #revision
  • Profile picture of the author laurencewins
    What is your book about and who is your target audience?
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    Cheers, Laurence.
    Writer/Editor/Proofreader.

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  • Profile picture of the author ladyfickle
    It's in the romance/fantasy/vanilla genre, it's about an Ancient Goddess very much in love with two Gods. I believe it is for the enamored - a sort of fairy tale for adults.
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  • Profile picture of the author RazvanRogozC
    Write to scratch your own itch.

    If this is the kind of book you would read, then simply write for yourself. This is how most good books are written. As opposed to starting with the market, the authors wrote the kind of book they wish it could be bought.

    Best regards,
    Razvan
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