YouTube's top creators are burning out and breaking down en masse

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Three weeks ago, Bobby Burns, a YouTuber with just under one million subscribers, sat down on a rock in Central Park to talk about a recent mental health episode. One week ago, Elle Mills, a creator with more than 1.2 million subscribers, uploaded a video that included vulnerable footage during a breakdown. Six days ago, Rubén "El Rubius" Gundersen, the third most popular YouTuber in the world with just under 30 million subscribers, turned on his camera to talk to his viewers about the fear of an impending breakdown and his decision to take a break from YouTube.

Burns, Mills and Gundersen aren't alone. Erik "M3RKMUS1C" Phillips (four million subscribers), Benjamin "Crainer" Vestergaard (2.7 million subscribers) and other top YouTubers have either announced brief hiatuses from the platform, or discussed their own struggles with burnout, in the past month. Everyone from PewDiePie (62 million subscribers) to Jake Paul (15.2 million subscribers) have dealt with burnout. Lately, however, it seems like more of YouTube's top creators are coming forward with their mental health problems.

Constant changes to the platform's algorithm, unhealthy obsessions with remaining relevant in a rapidly growing field and social media pressures are making it almost impossible for top creators to continue creating at the pace both the platform and audience want -- and that can have a detrimental effect on the very ecosystem they belong to.

Full story: https://www.polygon.com/2018/6/1/174...urns-pewdiepie
  • Profile picture of the author OptedIn
    BTW - I'd be willing to bet that everyone of these folks considered what they were doing, as being related to their 'passion' in life.

    So, how's that following your passion working out, in the end?
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    "He not busy being born, is busy dying." - Bob Dylan • "I vibe with the light-dark point. Heavy." - Words that Bob Dylan wishes he had written.

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    • Profile picture of the author yukon
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      Originally Posted by OptedIn View Post

      BTW - I'd be willing to bet that everyone of these folks considered what they were doing, as being related to their 'passion' in life.

      So, how's that following your passion working out, in the end?


      Betting doesn't make something a fact.

      How's that betting working out, lol?
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      • Profile picture of the author OptedIn
        Originally Posted by yukon View Post

        Betting doesn't make something a fact. How's that betting working out, lol?
        Figure of speech. If I have to explain that to you, there's no use conversing with you.

        BTW - you left the word 'webcams' out of your post. You, OK???
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        • Profile picture of the author yukon
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          Originally Posted by OptedIn View Post

          Figure of speech. If I have to explain that to you, there's no use conversing with you.
          Yet here we are...




          Originally Posted by OptedIn View Post

          BTW - you left the word 'webcams' out of your post. You, OK???
          You forget to tell us you're old.

          Are you ok?
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          • Profile picture of the author OptedIn
            Originally Posted by yukon View Post

            Yet here we are...
            I'm not actually here. Now I need to explain the concept that I'm not actually inside your monitor?

            You forget to tell us you're old.
            I'm not big on stating the obvious. Have you ever heard me say, "Claude is fat and ugly?"

            Are you ok?
            Yes. My webcam is functioning.
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  • Profile picture of the author yukon
    Banned
    Keep in mind a lot of Youtube channels create drama for the views. They're "view whores™", they'll do whatever it takes.
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  • Profile picture of the author Jason Kanigan
    YT wants long content and continually uploaded content. The strain from having to do that must be incredible. It's not for me, that's for sure. I'm not going to sit there and feed the content maw. Especially when they can demonetize and do whatever they want without any notice or reason (seen a lot of YouTubers I follow complaining about that.)


    The way the platform is being run isn't sustainable in the long run for the individuals using it. May be great for YT, because I doubt they care who's in the top 3 or 5 or 10 or whatever...one drops out, there'll be another to pop up and fit in. I for one am not going to play their game.
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  • Profile picture of the author yukon
    Banned
    Remember a month ago when Logan Paul stopped vlogging? Nobody else does either but he's managed to post 8 more videos since and one where he saved a baby duck.

    You're welcome...




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  • Profile picture of the author Kay King
    Yes, there is pressure to keep producing - keep entertaining...but also there is a personality type drawn to that sort of venue. You see it on FB, too. Most people have photos of family or pets or friends....and then there are those FB accts where EVERY photo is a selfie.



    Not sure it is a reliably stable personality that is willing to be so public - so 'in your face' - revealing personal life and handling the haters and the over-devoted followers. I think you have to be some sort of narcissist to begin with and the pressure in social media is daily...not a film here and there like a movie - or a hit song played over and over at concerts. It's trying to be edgy and different every day or several times a week. Has to be exhausting.


    If a couple well known YT 'stars' quit and it was noticed - I'd expect a dozen more to announce they are leaving... hoping for attention.
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    Sometimes people come into your life and they need to stop doing that...
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    • Profile picture of the author OptedIn
      Originally Posted by Kay King View Post

      I think you have to be some sort of narcissist to begin with.
      As a self-proclaimed, VA certified, raging narcissist you couldn't pay me enough to get involved in that world.

      That said, my VA shrink has always said that I was a "special type of narcissist," so that may explain my reluctance.
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  • Profile picture of the author yukon
    Banned
    I'm telling you (everyone), this is a sales tactic on Youtube. DRAMA!

    When you've got 1,000 videos on a vlog and nothing to talk about, drama works every single time on these mega Youtube channels.

    When they die or go in a nut house, no more money. They're mostly stupid Youtube channels but these people are damn smart when it comes to bilking traffic on Youtube ($$$).

    None of them are giving up the money on their own. Not even an option.
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    • Profile picture of the author Odahh
      Originally Posted by yukon View Post

      I'm telling you (everyone), this is a sales tactic on Youtube. DRAMA!

      When you've got 1,000 videos on a vlog and nothing to talk about, drama works every single time on these mega Youtube channels.

      When they die or go in a nut house, no more money. They're mostly stupid Youtube channels but these people are damn smart when it comes to bilking traffic on Youtube ($$$).

      None of them are giving up the money on their own. Not even an option.
      you tube need to keep the advertisers happy not the youtubers ..it need to pay for server and bandwidth and it's employees and meet quarterly earnings target to keep investors happy..

      and as long as it uses and search engine algorithm that shows viewers adds based on what other content the viewers watch .. instead of a sponsorship model availbe with traditional media.. blogs podcasts .. other social media ..

      the youtubers are youtubes bit%$$^s..and can cry all they want .. heck i think it has only been 3-5 years that people could earn a living from youtube ..before that they posted for free or got sponsers
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      • Profile picture of the author yukon
        Banned
        Originally Posted by Odahh View Post

        you tube need to keep the advertisers happy not the youtubers ..it need to pay for server and bandwidth and it's employees and meet quarterly earnings target to keep investors happy..

        and as long as it uses and search engine algorithm that shows viewers adds based on what other content the viewers watch .. instead of a sponsorship model availbe with traditional media.. blogs podcasts .. other social media ..

        the youtubers are youtubes bit%$$^s..and can cry all they want .. heck i think it has only been 3-5 years that people could earn a living from youtube ..before that they posted for free or got sponsers


        What does that have to with the price of hamburger?
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  • Profile picture of the author Odahh
    Maybe a few of the biggest youtubers getting on live streams and shooting themselves in the head ..will push youtube to create a better monetizing system .

    how you tube does not have a system set up where advertisers can chose to have their adds on the biggest most popular channels ..

    so if companies want their adds to show on a a youtubers channel..their adds get put in a que to show along with other adds from other advertisers who want their adds to show on a channel..

    rather than the adsense system that depends on the range of content the viewer is looking at that effect what gets played as an add on a channel ..

    so youtubers can tailor their content to the audience and their advertisers rather than the algorithm ..
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    • Profile picture of the author yukon
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      Originally Posted by Odahh View Post

      Maybe a few of the biggest youtubers getting on live streams and shooting themselves in the head ..will push youtube to create a better monetizing system .
      You mad bro?




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      • Profile picture of the author Odahh
        Originally Posted by yukon View Post


        nah just annoyed at people making a living off of this crying every few month the algorythm changes ..

        the reason i have shifted from watching shorter youtube video is because there are many fewer adds in them ..and you tube ads have started to do the anoying thing of having volumes twice as high as the video you are watching like netword tv..

        and man i can only here so many stupid youtube ads from internet marketers selling their making money online courses ..which are most of the ads i get ..


        so on this i get a bit pissy .. these people are making money from youtube and not diversifying their income ..
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  • Profile picture of the author ryanbiddulph
    This is what happens when you live outside-in.

    The smiling guy in paradise lives inside-out But I have compassion for these folks too; definitely remember those days well.

    Guys, do things with love, not fear. If you find yourself getting caught up in outcomes or criticising folks or just plain being a slave to fame or criticism, feel whatever is there. Burnouts and breakdowns are signs that you are doing stuff from fear and scarcity, being addicted to outcomes. So is when you get caught up in drama, or any of that stuff.

    Hoping these folks find their peace. So much more fun to keep life simple, follow your passion and to give little thought to whatever happens as the result of your service.
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    • Profile picture of the author OptedIn
      Originally Posted by ryanbiddulph View Post

      follow your passion.
      The followed their passion. It destroyed their lives. It usually does when you turn your passion into a job. At the very least, it kills the passion.
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      • Profile picture of the author untrainednewb
        Originally Posted by OptedIn View Post

        The followed their passion. It destroyed their lives. It usually does when you turn your passion into a job. At the very least, it kills the passion.
        I have to agree with you there. I followed my passion and had my "dream job" for a decade. I got so tired of it I quit almost entirely. Granted, I am in the same field, but on the other side of the table now. And even then, helping people to do what I did for a living for so long, is not nearly as enjoyable.

        At times I wish I had a "regular job". Then I come to my senses and realize this is as good as it gets
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      • Profile picture of the author yukon
        Banned
        Originally Posted by OptedIn View Post

        The followed their passion. It destroyed their lives. It usually does when you turn your passion into a job. At the very least, it kills the passion.

        Logan Paul's career died 3 times in 6 years from his passion. He has a video about it.
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  • Profile picture of the author Bear1k
    This also largely depends on why a person has chosen to create content in the first place. I work with a number of large influencers and video creators and in every instance these people absolutely love what they do. Yea they may get a sense of burn out but that will come to anyone in any industry (Wall Street?) who is succeeding in that field.

    I think what's at the bottom of this, and what ultimately determines if it breaks you is how authentic your content is. Are you just being a puppet for views or are you saying something to the world that matters to you?
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