Prior to March 1989 when Tim Berners-Lee invented the World Wide Web, how did business owners and entrepreneurs fare? How were products and services marketed and delivered to customers far and wide? How effective was marketing before the inception of the internet? Thanks to social medias, there are no or just a few secrets in the world. Owing to the fact that gadgets has of now become a part of our daily lives, it's hard to keep secrets these days. No wonder "Valentine" stated that "the only thing that cannot be hacked is a book" Kinsman - The Secret Service. Take it online and it never goes off. This means that whatever goes online has every potential to go viral, including marketing.
HOW HAS THE INCEPTION OF THE INTERNET AFFECTED MARKETING?
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Prior to March 1989 when Tim Berners-Lee invented the World Wide Web, how did business owners and entrepreneurs fare? How were products and services marketed and delivered to customers far and wide? How effective was marketing before the inception of the internet?
Thanks to social medias, there are no or just a few secrets in the world. Owing to the fact that gadgets has of now become a part of our daily lives, it's hard to keep secrets these days. No wonder "Valentine" stated that "the only thing that cannot be hacked is a book" Kinsman - The Secret Service. Take it online and it never goes off. This means that whatever goes online has every potential to go viral, including marketing.
But dating back to the earlier years (before the birth of the WWW), what was it like? How did companies like Ford Motors, Xerox, Hewlett Packard, and the likes reach targeted audience without the internet.....since the internet can reach more audiences than any other medium.
Thanks to social medias, there are no or just a few secrets in the world. Owing to the fact that gadgets has of now become a part of our daily lives, it's hard to keep secrets these days. No wonder "Valentine" stated that "the only thing that cannot be hacked is a book" Kinsman - The Secret Service. Take it online and it never goes off. This means that whatever goes online has every potential to go viral, including marketing.
But dating back to the earlier years (before the birth of the WWW), what was it like? How did companies like Ford Motors, Xerox, Hewlett Packard, and the likes reach targeted audience without the internet.....since the internet can reach more audiences than any other medium.
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