HOW HAS THE INCEPTION OF THE INTERNET AFFECTED MARKETING?
Thanks to social medias, there are no or just a few secrets in the world. Owing to the fact that gadgets has of now become a part of our daily lives, it's hard to keep secrets these days. No wonder "Valentine" stated that "the only thing that cannot be hacked is a book" Kinsman - The Secret Service. Take it online and it never goes off. This means that whatever goes online has every potential to go viral, including marketing.
But dating back to the earlier years (before the birth of the WWW), what was it like? How did companies like Ford Motors, Xerox, Hewlett Packard, and the likes reach targeted audience without the internet.....since the internet can reach more audiences than any other medium.
"Opportunity is missed by most people because it is dressed in overalls and looks like work." Thomas Edison