Amazon's Fake Review Problem Is Getting Worse

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Ok here we go, Forbes had a very interesting article regarding Amazon Fake reviews sites .
I must confess i have recently started developing two of these with help a professional.
I initially liked the look of this and went for the business model. Having said that as time went on ( only a month since) I realised when the sites were finished that they are frowned upon by Amazon.
so what to do about this? I have stopped any work on this and have invested a bit of cash into it and wondered what the warrior point of view is regarding this please?
mY INITIAL RESPONSE IS TO STOP WHAT I AM DOING.

FORBES ARTICLE : https://www.forbes.com/sites/emmawoo.../#4947f949195f

Amazon's problem with fake reviews shows no signs of abating, with an investigation by the Which? consumer group revealing a flood of fake five-star reviews for tech products.

'Unknown' brands of headphones, dashcams, fitness trackers and smart watches are receiving thousands of reviews; as they're unverified, there's no evidence that the reviewer has even bought or used the product. These brands include ITSHINY, Vogek and Aitalk.

When Which? searched for headphones, all the products on the first page of results were from unknown brands and almost nine in 10 of more than 12,000 reviews for these products were from unverified purchasers.

One set of headphones, by 'Celebrat', had 439 reviews - all five-star, all unverified, and all appearing on the same day.

"Our research suggests that Amazon is losing the battle against fake reviews - with shoppers bombarded by dubious comments aimed at artificially boosting products from unknown brands," says Natalie Hitchins, Which? head of home products and services.
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  • Profile picture of the author wilsonmacgregor
    I know quite a few people that are moving away from amazon for that reason. Also the site has become inundated with aliexpress crap. It is getting harder and harder to wade through all the crap. I was just shopping their recently and was ready to buy something, it was not until I was ready to checkout that I realized the product was actually a knockoff
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  • Profile picture of the author myob
    As an Amazon affiliate, I consider this situation a goldmine. Fake or compensated reviews have always been a problem, and I advise my own subscribers that "reviews" or "testimonies" are very often self-serving. Always do your own due diligence and take reviews with a grain of salt

    Even though there is almost no risk in buying from Amazon with their liberal guarantee and return policy, it can be frustrating to go through the process. I leverage this problem by recommending products based on independent case studies and real, practical applications.

    What I suggest is to always look to see if a vendor has a substantial website. A product that has 5-star reviews yet no website is particularly suspect. Also, look beyond the overall star rating and read with a critical eye, and generally you should be in good shape.

    While some overnight successes do exist, often a four-star product with authentic reviews (ie providing pros and cons) and proven track record most likely is a better buy. What I do is provide product specs direct from the manufacturer for my subscribers, my own full affiliate disclosure, and advise them to give little weight to other reviews.
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  • Profile picture of the author highhopes
    Thanks to all of you who have bothered to reply to this. i must confess have purchased this very product from a warrior like so many of you have without due thought of what it really does portray.
    I should have stepped back instead of jumping in and investing a few hundred dollars!
    What now for the ones selling this on this site?
    Will the moderators look at this as it really does break the good principles of online business if not the legal aspects of it all?
    I wont pursue a refund as It was my call to buy or not to buy.( should have done more research).
    What worries me is if this person/ persons ( mention no names) are still advertising on this site I would be very worried as to the basis how they are allowed to break Amazon rules!
    I have copied this email in case it gets lost in the maze of the forum.
    ,I would like to hear from the might of the warrior forum about what they think
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    • Profile picture of the author Mark Singletary
      As the sticky post in the Main forum mentions, every member is a moderator and the forum needs help from everyone to keep the place clean.

      If you are clear that a WSO violates the rules of Amazon, then state your findings in a logical (not emotional) way on the thread from where you bought the WSO.

      Currently, WSOs are not vetted in any way as far as the content goes. What is vetted is the offer itself. So forum management has no way of knowing what is good or bad about any particular WSO besides the offer.

      So they rely on members who have bought products to help. Reviews and comments that get deleted are almost always emotional or unproven.

      Mark

      Originally Posted by highhopes View Post

      Thanks to all of you who have bothered to reply to this. i must confess have purchased this very product from a warrior like so many of you have without due thought of what it really does portray.
      I should have stepped back instead of jumping in and investing a few hundred dollars!
      What now for the ones selling this on this site?
      Will the moderators look at this as it really does break the good principles of online business if not the legal aspects of it all?
      I wont pursue a refund as It was my call to buy or not to buy.( should have done more research).
      What worries me is if this person/ persons ( mention no names) are still advertising on this site I would be very worried as to the basis how they are allowed to break Amazon rules!
      I have copied this email in case it gets lost in the maze of the forum.
      ,I would like to hear from the might of the warrior forum about what they think
      {{ DiscussionBoard.errors[11509582].message }}
  • Profile picture of the author Daniel Evans
    I've bought based upon Amazon reviews and two instances which I had to return (which is very rare), I suspect were subject to many bias / fake reviews.

    Both of these orders were headphones.

    A pair of over-ear headphones (which should have been great by Brand name alone) and a pair of in-ear Bluetooths.

    Admittedly. I've also had issues with a DBX Compressor and Orange guitar amp head, but these were 'buzz' and 'hiss' issues which can suggest problems in the environment. These products are known literally everywhere to be of good quality.

    With this in mind, I think it's important to fish around for reviews - particularly for big buys.

    In the latter case, I gave the benefit of the doubt, even though they aren't working at all as I'd hoped, since their praise is widespread - some in supposed un-biased sources. I'll give my honest opinion when I've experimented further.

    Regarding the WF, when it comes to deceit in any regard, everyones eyes are potentially as good as the next, so it's really a community effort. If you observe deceit of any kind, it's probably worth bringing attention to.
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  • Profile picture of the author Kay King
    How did the thread go from a Forbes article on fake Amazon reviews on the Amazon site....to a complaint about 'that very product' sold on the forum? I'm missing something....probably something obvious.



    I only pay attention to 'verified' Amazon reviews - anything else is useless in my opinion. I've noticed the products with so many questionable reviews are often a bit odd in the product description, too.


    "this pet bed make dog soft to sit on" or "your ears feel comfort on this headphone".... doesn't do it for me when buying on Amazon and there seems to be quite a bit of that.



    On this forum, sellers are not required to offer a refund - but if they do post a refund policy, they are required to honor it. If you are are unhappy with the product you should ask for a refund. If you think a product violates Amazon's TOS you should ask in the sales thread or use the 'red triangle' to report it to admin so they can take a look.
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