$600'000 for a Guest Post?!

by msulcs
15 replies
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While working on expanding my outreach database, I contacted The New York Times.

I asked them what is the price for a guest post / sponsored post.

While they say that they don't accept those, they do have a product called "PAID POSTS", which cost a staggering $600'000.

See for yourself:



Not bad for an article, eh?
#guest #post
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  • Profile picture of the author Andrew S
    That's bananas.
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  • Profile picture of the author klixion
    They must be hurting for cash.
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  • Profile picture of the author writeaway
    That's hilarious

    Anyone who has spent even a few weeks doing SEO knows you can get a DO FOLLOW editorial links from high SEO metric sources for a FRACTION of what the NYT is charging

    Thankfully, there's a FREE way to get NYT backlinks

    How? Look up OkCupid's stories
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  • Profile picture of the author MikeFriedman
    Originally Posted by writeaway View Post

    Anyone who has spent even a few weeks doing SEO knows you can get a DO FOLLOW editorial links from high SEO metric sources for a FRACTION of what the NYT is charging

    Thankfully, there's a FREE way to get NYT backlinks
    Those types of links from the NYT are pretty worthless.

    Anyone who has spent even a few weeks doing SEO knows this.
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  • Profile picture of the author MikeFriedman
    Originally Posted by msulcs View Post

    While working on expanding my outreach database, I contacted The New York Times.

    I asked them what is the price for a guest post / sponsored post.

    While they say that they don't accept those, they do have a product called "PAID POSTS", which cost a staggering $600'000.

    See for yourself:



    Not bad for an article, eh?
    For the kind of exposure and traffic you can get, assuming this post is going to be featured on their home page or inside a major category, that seems like a pretty reasonable price.
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  • Originally Posted by msulcs View Post

    While working on expanding my outreach database, I contacted The New York Times.

    Not bad for an article, eh?
    Honestly I thought this was about writing a guest post, and it generating $600,000.

    Did you know that 80% (as of a few years ago) of a newspaper's content is produced by PR services? The newspaper just finds interesting articles and posts them. It's free marketing. It's faster and easier than them paying a reporter to write the darned thing.
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    • Profile picture of the author tagiscom
      Originally Posted by Claude Whitacre View Post

      Honestly I thought this was about writing a guest post, and it generating $600,000.

      Did you know that 80% (as of a few years ago) of a newspaper's content is produced by PR services? The newspaper just finds interesting articles and posts them. It's free marketing. It's faster and easier than them paying a reporter to write the darned thing.
      And sometimes they make it up; I saw a cat story, with an image l saw for sale elsewhere, or it was god know who's cat, so the story may or may not be true, but the image certainly wasn't.

      I think that the story was about her deceased cat that she missed terribly, with a funny but fake image.

      I don't want to believe that the paper did a cut and paste.

      But this sort of BS does happen, l remember also going to the Melb, Intern, Flower Show years ago, with the so called twilight one, (which everyone had to pay $25 bucks for each) and it was heavily raining with nowhere to have dinner, except bails of hay in the rain, with overpriced fish and chips bieing the only real meal available.

      We thought, stuff that and passed, but a few days later the paper said, that the twilight or dark version for that crap day, was a big success, no it wasn't.

      Or as they say in 2012, if an authority figure tells you it is safe, you run like hell!

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  • Profile picture of the author myob
    It costs nothing to write an article for them. Their editors are always looking for relevant content.
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    • Originally Posted by myob View Post

      It costs nothing to write an article for them. Their editors are always looking for relevant content.


      People that produce content are always looking for more content. One of the easiest things to do is write an article for a newspaper/blog/magazine, as long as it fits their narrative....and get it published with a link.

      People that have podcasts and do interviews....getting interviewed is easy. These podcasters are always looking for someone to interview, as long as the subject matches their audience.

      And finding someone to interview is very easy......every author wants to be interviewed, by anyone. Experts pay to get listed in directories..so they can get called to be interviewed.

      Getting speaking gigs is easy. Event planners are starving for speakers to fill slots at events. (during non-Covid times). And finding speakers is easy. Every author will speak, some for free, if they can sell their books/educational materials at the event.

      The most common arrangement is that money doesn't exchange hands. If you want paid for an article, it's a tougher process. If you want paid for a speaking gig, or to be interviewed...that's a different business. But the freebies? Those are everywhere.
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  • Profile picture of the author MikeFriedman
    And why is this thread in the Off Topic section? That is certainly not where it belongs.
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