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This may be a stupid question, reselling

by Michael Motley
3 replies
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My partner in the ecig business and I are looking to branch out. The ecig gig has made a little money and we would like to use that to start another venture and are currently looking for something. We have more or less decided on a retail business and are trying to decide on a sepcific path here.

Now here's the question, I"m looking at knockoff clothing, stuff like ed hardy and christian audiger..etc. Every gas station i go into around here is selling baseball caps. Nike NFL, NHL..etc..all knockoffs. So what I want to know is what happens to a knock-off clothing store? Is it legal if they are presented AS knockoffs?

If you go into any flea market around this area, or even in the one we are currently in, there are multiple vendors in there selling knockoff bags, perfume, glasses..etc. So would a knockoff store pretty much guarantee being shut down?

I know this is probably a dumb question, i've just never messed around with knock off anything
  • Profile picture of the author Killer Joe
    Michael,

    There's no problem in selling knock-offs, the problem is getting caught (duh).

    If you manage to get on someone's radar the downside is huge.

    It's a judgement call to be sure...Short term vs Long term.

    Here's another way to look at it...

    Building a business, especially around physical products, is truly building an asset. That asset can later be sold at a profit if you want to venture into other areas and divest yourself of the current asset.

    If that asset is built on a shakey foundation, it's value can be diminished exponentially.

    Just food for thought...

    KJ
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    • Profile picture of the author Michael Motley
      Good points for sure. I see this as something short term to generate the funds to step to something long term. But that whole going to jail thing is kind of a turn off


      Originally Posted by Killer Joe View Post

      Michael,

      There's no problem in selling knock-offs, the problem is getting caught (duh).

      If you manage to get on someone's radar the downside is huge.

      It's a judgement call to be sure...Short term vs Long term.

      Here's another way to look at it...

      Building a business, especially around physical products, is truly building an asset. That asset can later be sold at a profit if you want to venture into other areas and divest yourself of the current asset.

      If that asset is built on a shakey foundation, it's value can be diminished exponentially.

      Just food for thought...

      KJ
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  • Profile picture of the author seasoned
    Yeah, there is a REASON why companies pay SO much to LICENSE things!

    Steve
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