Business: What does she mean?

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Hi

I read an article over the weekned form a UK business women who started with £100,000 and now has a£10M+ business.... etc

One quote she said was:

"profits are vanity, cash flow is sanity"

I have been racking my mind out. What does that mean?
  • Profile picture of the author V12
    Lots of very healthy businesses go bankrupt due to cashflow problems. A company with full order books can go under very fast unless clients pay their invoices on time.

    Example: You have a really big client. You send them their order but you are working on 30 days credit so you have to wait a month before getting paid. They, however, don't pay on time and you were depending on their payment to pay for bills, salaries and overheads etc. This happens all the time and sends otherwise very healthy businesses into bankruptcy.

    This type of situation can involve a chain as well. Your client isn't paying you because he hasn't been paid yet by his customer.

    So, on paper your business might be very healthy and profitable but if the cash aint comin in on time you're in big trouble.

    Therefore 'profit is vanity and cashflow is sanity'.

    One of the best things about IM and similar business models is that you get paid before you supply your product or service. This is 'positive cashflow' and you really can't beat it.

    Abdul.
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    • Profile picture of the author seasoned
      Originally Posted by Opportunex View Post

      One of the best things about IM and similar business models is that you get paid before you supply your product or service. This is 'positive cashflow' and you really can't beat it.

      Abdul.
      By YOUR reasoning, walmart, circuit city, enron, etc... ALL had positive cash flow because they get paid before they supply. Cashflow is money in versus money out. It has NOTHING to do with when you get paid. so circuit city could go bankrupt because they BOUGHT things long before they sold them, even though they got paid BEFORE the customers used the product. And the same could happen to amazon, and STARTED TO!, even though they are strictly IM. Earlier, people were SURE amazon would go BANKRUPT! They probably would have if they hadn't changed their business model.

      Steve
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      • Profile picture of the author V12
        Originally Posted by seasoned View Post

        By YOUR reasoning, walmart, circuit city, enron, etc... ALL had positive cash flow because they get paid before they supply. Cashflow is money in versus money out. It has NOTHING to do with when you get paid. so circuit city could go bankrupt because they BOUGHT things long before they sold them, even though they got paid BEFORE the customers used the product. And the same could happen to amazon, and STARTED TO!, even though they are strictly IM. Earlier, people were SURE amazon would go BANKRUPT! They probably would have if they hadn't changed their business model.

        Steve
        Thanks for the lesson. Sorry but I obviously don't have your level of education or intelligence so forgive me.

        You seem to be chasing me around the forum for some reason. And you use a lot of CAPS in your posts.
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  • Profile picture of the author seasoned
    AROUND THE FORUM? It is a few threads, and I think they are ALL in off topic.

    Sorry about the caps. 8-(

    Steve
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  • Profile picture of the author sloanjim
    so in that case what's profit?

    C
    ashflow is money in versus money out
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    • Profile picture of the author seasoned
      Originally Posted by sloanjim View Post

      so in that case what's profit?

      C


      OK, HERE it is! The INTENT to PROFIT is MARKUP!

      If you pay $5, and want 100% profit, your profit over a month might be:

      -5-5-5-5-5-5-5-5+10-5+10=-25 You made 100% on TWO sales, and have $160 in receivables. OK, oin the END you will make PLENTY of profit, IF you're lucky, but you don't have much cash flow!

      Let's say you want 10% profit, and you charge 10% net 30, with a 20% markup.

      -5+5.5-5+5.5-5+5.5-5+5.5-5+5.5-5+5.5-5+5.5=$3.5 profit! AND, if someone pays you LATER, you make an additional 10%. OK, you don't make as much profit, but you have good cash flow. The loww markup means peoplle are more likely to be able to pay, and the discount means they are more likely to pay early.

      and THAT is the difference between cashflow and profit.

      What did you think it meant? If they were the same, people wouldn't refer to them as two things, and the statement you quoted wouldn't make sense.

      HECK, some people take out loans, and talk about them producing cashflow. They cost MORE! A business may LEASE a computer, and it may end up costing them TWICE as much over time. If it costs $200/month, they only need to make $201/month to have a positive cash flow. If you paid $2000 CASH, you would have to make $2000 JUST to break EVEN!

      Steve
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  • Profile picture of the author Denise Hayes
    Profit is not the same as cashflow. Profit is when your revenue is greater than your expenses, but doesn't take into account your receivables and payables.

    So yes, you can show a profit (from your profit & loss statement), but if you have alot of receivables or payables (which are on your balance sheet) you may actually not have a very healthy cashflow. Profit is NOT necessarily cash in the bank!
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  • Profile picture of the author sloanjim
    W
    hat did you think it meant? If they were the same, people wouldn't refer to them as two things, and the statement you quoted wouldn't make sense.
    but this is why I asked. Stop going around posting with a GOD complex. Even on this post there are so many different opinions about it. So you are right and that's it?
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    • Profile picture of the author seasoned
      Originally Posted by sloanjim View Post

      Wbut this is why I asked. Stop going around posting with a GOD complex. Even on this post there are so many different opinions about it. So you are right and that's it?
      GOD complex?

      OK, WHERE are the other opinions here? affiliatemarketinggroove said the same thing I did!

      And if there is only one truth, than that truth is right. if THAT weren't true, what would be the point?

      Profit is the money you make over your cost. Since you can't REALLY determine your overall profit until the end of the period, people usually consider profit on a per item basis.

      Cash flow is cash FLOW(emphasis, ok?) It is the RATE at which cash comes in. EVEN on a cash only basis there may be loans and some sort of claw back, so your actual profit may be different from the profit you planned. Of course, MOST businesses have some sort of receivables(A schedule and tracking of money coming in) and payables(A schedule and tracking of money going out). If you have more money going out than coming in, you can be said to have NEGATIVE cash flow, EVEN if your profit is sky high.

      There have ACTUALLY been businesses in the middle of BIG deals that went bankrupt simply because they paid the money for the deal and hadn't seen the income from the deal yet. I once had a chance to make a fortune, I could EVEN have a 30%+ profit. I didn't bother to do it because the turn around wasn't fast enough. The cash flow would have been NEGATIVE for a time! ALSO, with 3 weeks turn around, they could have found another supplier, or decided to not buy anymore, etc.... My 30% profit would decline. If it were on the first order, it would have been a 100% LOSS, and I would have to find another buyer or sell to a company buying surplus, or maybe figure a way to factor it. http://en.wikipedia.org/wiki/Factoring_(finance)

      Of course, if you deal with credit, you DO have AR and AP. Processors may take a while to pay you(AR), and may have chargebacks and refunds(AP). AND there are OTHER costs like advertising(AP). Maybe people may pay YOU for advertising(AR). Technically, that is what affiliate payments are.

      Still, I have to wonder why you are so upset. Heck, you may have posted lots of places I never even bothered to look, so you can't really think I am trying to follow you or something. Frankly, I didn't even look at your name.

      Steve
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