Launch of business software - How to do it?
I work for a company in Denmark, where we will launch an application for the business market (mostly consultants, and the like) within 6-9 months. The target market is worldwide.
It's still confidential, so I can not say so much about what the application does, except the above.
I'm thinking about selling creating a partner site, where Value Adding Re-sellers (VARs) can place orders for their customers, by signing up and be accepted as re-sellers.
Our marketing budget is rather limited.
Do any of you guys have any experience/inspiration/ideas on how to market and launch this succesfully?
I'm thinking here about marketing ideas, how to sign up VARs (and as many of them as possible and motivate them to sell), licensing, etc.
Any good forums?
Thanks!
Regards,
Thomas
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