What is THE best book on Marketing?

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If you knew you were going to lose your memory tomorrow, and forget everything you ever learned about marketing, but you were allowed to suggest one book for your future self to start over. What book would that be?
#book #marketing
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    • Profile picture of the author Loren Woirhaye
      One of the best overviews of direct marketing is Drayton Bird's
      "Commonsense Direct and Digital Marketing".

      The book lays out the territory and gives plenty of practical detail
      on how to do direct marketing without getting mired in any
      one area.
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      • Profile picture of the author juansaldivar
        Originally Posted by Loren Woirhaye View Post

        One of the best overviews of direct marketing is Drayton Bird's
        "Commonsense Direct and Digital Marketing".

        The book lays out the territory and gives plenty of practical detail
        on how to do direct marketing without getting mired in any
        one area.
        Yeah Drayton Bird's book is a great book I have the 1998 edition, really great insights on direct marketing. I also recommend Ready Fire Aim by Michael Masterson and Changing The Channel too.
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    • Profile picture of the author Mohammad Afaq
      My 2 binders
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      “The first draft of anything is shit.” ~Ernest Hemingway

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      • Profile picture of the author HenryDicks
        Well, if I lost my memory, I probably wouldn't need any tactic, because I would think "Who tells me I can do that?!", so my choice is:

        "Marketing to the Affluent" by Dan Kennedy

        It's full of examples about how easy it is to sell stuff, the CD on price is awesome and it probably would set the right foundation to start over.

        One thing some people get wrong - that's my opinion - is learning in this order:
        1) Tactics (How to make X bucks using PPV)
        2) Strategy (Is a list actually worth something?)
        3) Vision, Mindset (What is my business about, what is my purpose in it)

        ...while it should be completely the other way around.
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      • Profile picture of the author feedtherightwolf
        Originally Posted by mr2monster View Post

        my journal.
        Originally Posted by Mohammad Afaq View Post

        My 2 binders
        How did you go about getting your journals and binders? Reading books, personal experimentation, anything else? How do you organize it(outlines, quick notes, etc), what do you decide to keep?
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        • Profile picture of the author Mohammad Afaq
          Originally Posted by feedtherightwolf View Post

          How did you go about getting your journals and binders? Reading books, personal experimentation, anything else? How do you organize it(outlines, quick notes, etc), what do you decide to keep?
          My small binder consists of my personal experiments and my money making systems.

          In that binder (1/2"), I have 5 dividers and here are how they are marked:

          1: Checklists
          2: Notes
          3: Outlines and Templates
          4: Money Making Systems (Detailed information and not checklists)
          5: Resources

          My other binder consists of 2 dividers (It's 2" BTW)

          1. Notes from different products that I buy (WSO, high ticked coachings whatever)

          This is where I take all my notes from different product

          2. My future plans

          I added this section about 5 months ago and this is where I write down all of my future
          projects and here is the reason why I do so. I used to take tons of notes and never take action and I wanted to change that so now when I buy a course or something, I take tons of notes and then those notes don't just go unused because I instantly come up with a plan of action for that course and I place it in the future plans section. Now the next time when I browse through the future plans section and see all of those step by step plans I just choose one and get started with it (unless I am working on something else).

          Hope it helped
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  • Profile picture of the author Takuya Hikichi
    Stealth Marketing by Jay Abraham.
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  • Profile picture of the author IdeaLady
    Influence by Dr. Robert Cialdini.
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    • Profile picture of the author maclustig
      Any book by Seth Godin
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  • Profile picture of the author Calamaroo
    Managing for Results by Peter Drucker
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  • Profile picture of the author Dalun
    there are tons of books with the right info, you just need to find what works best for you. those types of books are worthless if dont do anything other than read them
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  • Profile picture of the author Bharat2010
    Any marketing book that suits your need.
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  • Profile picture of the author ShaneBoyd
    Any book from Dan Kennedy.

    However, your thinking is skewed here. Your question implies that there's ONE book that is the best. WRONG!

    Every great marketer has an entire LIBRARY of books.

    You should too.

    Peace,

    Shane
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    • Profile picture of the author feedtherightwolf
      Originally Posted by ShaneBoyd View Post

      Any book from Dan Kennedy.

      However, your thinking is skewed here. Your question implies that there's ONE book that is the best. WRONG!

      Every great marketer has an entire LIBRARY of books.

      You should too.

      Peace,

      Shane
      Well, I intend to start the library from all the great suggestions that I get here
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      I am not a guru, nor do I pretend to be one. I am here to learn and to share my experience. Everything that I say, I say from my heart.
      Porn Addiction Stop Porn with Candeo ; Overcoming Pornography Addiction. Sex Addiction Rehabs Porn Addicted Husband

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  • Profile picture of the author Woody C
    The 22 Immutable Laws of MarketingThe 22 Immutable Laws of Marketing by Jack Trout & Al Ries
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  • Profile picture of the author RoyChan
    Try Ken Evoy's sitesell books for FREE! Good stuff.
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  • Profile picture of the author JustinDupre
    Positioning: the battle for your mind by Al Ries and Jack Trout
    Ogilvy on Advertising by David Ogilvy
    The 22 Immutable Laws of Branding by Al Ries and Laura Ries
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    I offer CPA coaching and investment opportunities for those SERIOUSLY interested in making money directly or indirectly with affiliate marketing. PM me for details.


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