by sans
2 replies
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I think OTOs should come a day after someone bought a product.
Why? because if the product is good and the buyer has a day to go over it
then is more likely to buy the up grade or oto,

I think marketers should send an email one day later with the offer to the buyer.
The reason is I hate being rushed into something when I'm not sure of the original
product I just bought to know if the oto is worth it.

What are your thoughts on this?
  • Profile picture of the author Kay King
    I think you are confusing OTO with Upsell.

    The point of an OTO is to catch a buyer when he's in the buying frame of mind. That's why they work.
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    • Profile picture of the author stacyfox
      I understand the psychology of the OTO, but I've often wondered about the thought process behind specific OTOs. For instance, I've bought products and then seen an OTO that says "to really make this product work, you need this offer which we're letting you have at a OTO price of $XXX." I almost always immediately refund the product then because I feel jyped. If I had known there would be an additional purchase needed, that would have factored into my initial buying decision.

      The OTO has to make sense. While it should complement the product, it can't leave the product neutered if the person doesn't buy it.
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