Crossover Articles
This one is exclusively for my friends in the OT forum. I think you will get
quite a lot out of this relatively short post.
As article writers, we're taught to focus tightly on our subject so as to
attract prospects who are most interested in what we have to say.
However, and I learned this from being in the music industry for many years,
there IS another way.
One of the biggest things that most music acts strive for is the crossover
hit. Off the top of my head, I think of Lynn Anderson's "Rose Garden" from
back in 1971 which was a country AND top 40 hit.
If you can pull that off, you will get more sales...period.
Well, a recent article I wrote, to illustrate the point, was on Google's
crack down on squeeze pages.
Quite simply, they don't like them anymore in regard to your Adwords
campaign and quality scores are dropping through the floor.
Now, you would think that this article would attract only people into PPC
Advertising. But the way I wrote it, I targeted...
PPC Advertisers
List Builders
Affiliate Marketers
Think about it. Naturally it applies to PPC Advertising because that's the
main focus.
However, if you're talking squeeze pages, you are also targeting people
who build a list.
Finally, people who use PPC and send prospects to squeeze pages or
crappy landing pages are usually...ding, ding, ding...affiliate marketers.
So this article, unlike so many articles I write which will only appeal to
a certain person, will appeal to three different people.
The more crossover articles you can write, the more people you will get to
read them.
Love you OT guys.
quite a lot out of this relatively short post.
As article writers, we're taught to focus tightly on our subject so as to
attract prospects who are most interested in what we have to say.
However, and I learned this from being in the music industry for many years,
there IS another way.
One of the biggest things that most music acts strive for is the crossover
hit. Off the top of my head, I think of Lynn Anderson's "Rose Garden" from
back in 1971 which was a country AND top 40 hit.
If you can pull that off, you will get more sales...period.
Well, a recent article I wrote, to illustrate the point, was on Google's
crack down on squeeze pages.
Quite simply, they don't like them anymore in regard to your Adwords
campaign and quality scores are dropping through the floor.
Now, you would think that this article would attract only people into PPC
Advertising. But the way I wrote it, I targeted...
PPC Advertisers
List Builders
Affiliate Marketers
Think about it. Naturally it applies to PPC Advertising because that's the
main focus.
However, if you're talking squeeze pages, you are also targeting people
who build a list.
Finally, people who use PPC and send prospects to squeeze pages or
crappy landing pages are usually...ding, ding, ding...affiliate marketers.
So this article, unlike so many articles I write which will only appeal to
a certain person, will appeal to three different people.
The more crossover articles you can write, the more people you will get to
read them.
Love you OT guys.