Can We Rally And Use Our Marketing Skills For A Good Cause

You're right. I'll go edit that Dan, it's not fair to paint them all with the same brush. I typed this page up as quickly as I could in an effort to help, and I am sure my emotions and disgust aren't helping me to see clearly.

Best wishes,
Sylvia

Eight years, huh? Wow. Ok, well, I'm a copywriter, and naturally my
mind started thinking about what you want to do.

If you cannot shut them down, then perhaps work toward hitting them
where it hurts the most. As Dan stated, $$$$. So maybe organize a
boycott.

Here's what I would do...

Appeal to the mass of people who have and love pets. That's a lot of
people. If they love their pets, chances are they love animals. Also, you
will try to appeal to the emotions of the media, and here's how you can
try that.

1. Write letters to local newspapers in your area. Hopefully there is at least
one major print newspaper. Also, look to see if they have their own website,
too.

2. Write either emails or letters to local radio stations and TV stations.

3. All media outlets, regardless of format, are constantly looking for stories.
The best way to persuade editors to pick up a story is if it's a human interest
story.

Here is your angle for this. You will appeal to pet lovers, animal lovers and seek
to get allies for your cause - other mothers.

4. You are a working mother of five. Hopefully you have pets, too. Express your
outrage, within reason, but more importantly how it affects you to see this kind
of cruelty.

Mention that people have been fighting for eight years and apparently to no avail.

You feel like you are facing incredible odds to at least force these owners to take
better care of their animals. You're all alone in this battle. But you're a mother of
five little kids, who also works, and you cannot let this go.

So you need help.

5. When you write to all of those organizations, be sure to casually mention that
people who are in a position to spread awareness of this situation, yet choose to
ignore it, are silent accomplices to this cruelty.

But they can help join the fight and show everyone in their respective communities
that they also care about these animals (pets) who are helpless to protect themselves.

Yes, they are corporations, but you know they are caring people (the editors) behind
the corporate facade.

6. You know how helpless these animals are because you have five children. All
mothers know how helpless children are and look to their mothers to protect them
and love them.

That's why you just know that all mothers, everywhere, would not want their children
to be treated in such a manner.

7. Try to find investigative reporters, especially at TV stations, and contact them
personally and ask them for help.


You're a mother of five little kids who is facing overwhelming odds and needs help.


That's your angle, Sylvia. Stick it in and twist it. Appeal to emotions.


Ken

PS - I thought I read somewhere you have five kids. Sorry if I'm wrong. lol

Hi Sylvia,

That's a real shame.

The reason I asked was because IF they weren't breaking any legal laws, then perhaps it's time to look at the bigger picture and go to Ottawa.

You can boycott one bad roadside zoo. But the question is how to you stop all of them? How do you make it so it's less likely to happen in the future.

I am not anti-zoo...IF they take care of the animals (physically and mentally). But better laws, or better enforcement of existing laws would seem to help win the war instead of one battle.

Anyway, it sounds like the cause may be gathering some steam. Hopefully PETA stays away so people will take the cause seriously.

All the best,
Michael

Sylvia,

I hope I'm not speaking out of turn here, and if I am you have my apologies in advance, but if you know Jill Carpenter I would suggest having a conversation with her based around her previous experience crusading to stop something in it's tracks, for lack of a more politically correct phrase.

I know she was successful, but I also think she had to take a lot a heat, personally/legally, for her part in the battle. (I could be wrong)

You don't want to be setting yourself up as the person falling on their sword over this issue.

Your actions will have ramifications that could turn negative against you. (Something along the lines of Tortious Interference comes to mind, as an example, athough somewhat different)

My guess is you already C'dYA on your legal protection, so perhaps this is a moot point.

Best of luck,

~Bill

P.S. This isn't legal advice, btw...