Why Condom Sales Soar In A Recession,...

by KathyK
11 replies
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And Other Brand-Building Mysteries Explained

I'm not at all sure this belongs in off-topic, since it really is marketing related - but I couldn't figure if it was online, offline, general or whatever... so any Mod is welcome to move it.

Any rate, an excellent post by Martin Lindstrom on the subject of marketing and fear. I just had got a few ideas from it, hope you will too.

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