so TIRED of the word GURU

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Seriously, I don't think that many people know what it is SUPPOSED to mean. A guru is a highly regarded spiritual adviser, typically in Hinduism. While is has devolved to mean a leader in any field, here are my two problems with it:

1. Guru's don't charge for spiritual wisdom or advice, or any advice

2. IM 'gurus' charge for any advice, wise or not.

Enough of this 'us vs. them' mentality! Don't like them? Don't buy their products! Make it on your own, create a product that teaches EXACTLY how to do it step by step, then sell it for half of what it's worth. Offer unmodified resale rights on the backend and you can be a 'guru' too... or just an industry leader if you aren't Hindu
#guru #tired #word
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    • Profile picture of the author thunderbird
      Originally Posted by xxxJamesxxx View Post

      Like it or not... It ain't going away.

      James Scholes
      It could go away. Where there's a will, there's a way. Why should we needlessly offend people of any given faith? Would you refer to someone as a "pastor" or a "rabbi" due to being an internet marketing leader?
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  • Profile picture of the author Tracey_Meagher
    Does anybody actually feel pride when they are called a 'Guru' ... do gurus like the label? I know I wouldn't
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  • Profile picture of the author Kierkegaard
    How about:
    • authority
    • guiding light
    • leader
    • master
    • sage
    • teacher
    • tutor
    Take your pick
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  • Profile picture of the author warriorkay
    .
    To be fair to the IM "gurus", it's the followers who gave them
    the title of "guru". Should they have rejected it?

    Kingsley

    .
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    • Profile picture of the author rbates
      Originally Posted by warriorkay View Post

      .
      To be fair to the IM "gurus", it's the followers who gave them
      the title of "guru". Should they have rejected it?

      .

      I don't know how "Guru" came to be, and it's true that the tag seems
      to be perpetuated by "Friends and Family",but I don't see ANY of
      these "Hot-shots" attempting to disarm the label, it serves a purpose
      for them - they can make more money.
      Would you turn down that kind of publicity? I don't blame these
      guys (and gals) for talking up what they have done. What I
      do blame them for is ripping off the poor "Newbies" (I was once one of them)
      by being less than honest about what if being offered.

      There is a major player out there right now promoting
      nothing but a website set-up, but telling everyone they
      will dominate the search engines and make thousands a month.
      He doesn't tell you that you have to find your own traffic.
      This seems to be pretty common, but certainly a bit on the
      "Scammy" side (or is it "Scummy").

      Another example of being less than straight is: I recently watched
      a "Pitch" from a guy who is supposedly making millions a year and has
      been around for a while. He was showing a completely free way to make
      $500-$1,000/month. Then, in passing, he quietly inserted that
      he sends out his information to his Twitter followers, Facebook
      friends, and his list. He likely has 30,000 followers and a ton of friends.
      Not to mention the thousands that have bought from him on
      his list. If he makes that little money with as many people as he is
      probably sending his information and link to, then for most people,
      it would hardly be worth their time. At least his information did not
      cost anything.

      Enough of my rant. Things still boil down to that old adage, "If it
      sounds too good to be true, it probably is".
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    • Profile picture of the author savvybizbuilder
      Originally Posted by warriorkay View Post

      .
      To be fair to the IM "gurus", it's the followers who gave them
      the title of "guru". Should they have rejected it?

      Kingsley

      .
      I agree, those who idolize a mentor or coaches and people who are satisfied with your product/services provides that title. I don't think it will affect your marketing strategy because of that. Some use that title because it is one competitive keyword for mentor, coaches, tutor, teacher and so on.
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  • Profile picture of the author x3xsolxdierx3x
    Distinguishing oneself from a "guru" is a proven marketing tactic to foster and develop trust. I'm not sure that that those who make tens of thousands of dollars a month, and are at the top of the IM game, ever even asked for the title. It's a proven tactic integrated into sales copy....like I said, it makes you appear to be more trustworthy when you claim that you "aren't a guru". I wouldn't get upset or frazzled by it...it just is what it is.
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  • Profile picture of the author Jacob Cuculiza
    I used to love the word, but know it is used to much. But it works ;-)
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  • Profile picture of the author grandstar
    Peter Drucker, one of the greatest management experts of all time said that" People prefer to use the word guru because charlatan is more difficult to spell"

    The word expert should do if you intend to self promote (Proverbs 27: 2)
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    • Profile picture of the author rosetrees
      Originally Posted by grandstar View Post


      The word expert should do if you intend to self promote (Proverbs 27: 2)
      As everyone knows: X is the unknown quantity and "spurt" is a drip from a tap.

      Or as I and my colleagues in the testing labs used to say, many years ago in what seems like a different life now, "if only they knew is was just us".
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  • Profile picture of the author raleigh
    Would agree with the notion that "guru" has actually been coined by the followers as a sign of admiration and respect on the initial onset. However as IM has grown and a lot of "guru's" emerged, it is now more of a marketing strategy to be called (or not to be associated with being called) a guru.
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  • Profile picture of the author njouze
    The World has learned how to coin words and make them stick. This however does not restrict you from making the word mean something else.
    If the original meaning doesn't suit you then just as the rest of the world does, coin it, through your blogs and other means to make it suit your likes.
    Anyhow, i think the word is harmless and just makes you look, feel and even be an authority in your field!
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  • Profile picture of the author Buddha94
    Gurus would be someone I look up to if they can really give a real decent system which is a step by easy step to getting money.
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  • Profile picture of the author Brad Gosse
    It's funny.

    Nobody calls themselves a "guru".

    It's a word we use to negatively describe others in this biz. Usually in the context of:

    The gurus don't want you to see this
    The gurus are lying to you

    Or

    I have been screwed by all the gurus, now I find you but I am broke.

    Nobody uses the word to self describe as far as I can tell
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    • Profile picture of the author Rus Sells
      I'm looking for a Guru Ninja any one seen one?

      I think people are mislabeling some people who they refer to as Guru. The word they should be using in Maven because the followers have elevated them to celebrity status in their own minds eye.
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    • Profile picture of the author tpw
      Originally Posted by Brad Gosse View Post

      It's funny.

      Nobody calls themselves a "guru".

      It's a word we use to negatively describe others in this biz. Usually in the context of:

      The gurus don't want you to see this
      The gurus are lying to you

      Or

      I have been screwed by all the gurus, now I find you but I am broke.

      Nobody uses the word to self describe as far as I can tell

      Brad nailed it!!


      Re: so TIRED of the word GURU

      I am so TIRED of people whining about the words that we choose to describe concepts and ideas -- words that make it easier for another person to understand in context what we are talking about.

      Consider this:

      If I told you that I call my wife a "bitch", you might be offended.

      If you are not offended at the idea, I can guarantee you that others would be!!

      And the reality is that when I do tell my wife that she is a "bitch", she always laughs and agrees with me... And she is frequently heard to say, "I told those people not to mess with me!!"

      I don't call her a "bitch" because of the way she treats me. I call her a "bitch" when I see how she handles other people who piss her off.

      While other women might be offended, my wife wears that word as a badge of honor!!

      She takes great pleasure in playing that role.



      You might be tired of hearing the word GURU, and even if you are, who cares?

      .
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      Publish Coloring Books for Profit (WSOTD 7-30-2015)
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      • Profile picture of the author HeySal
        Originally Posted by tpw View Post


        If I told you that I call my wife a "bitch", you might be offended.

        .
        Nope. When someone calls me a bitch, I just have one response. "What's your point?"

        Being a bitch isn't inherently bad. It just means that you stand up for yourself and refuse to be subservient. Not a bad thing if you ask me.


        As far as words - "guru" gets to me a little sometimes, too - but no worse than anything else that gets overused.

        Guru was an apropo tag at one time. IM was a new concept of action and attainment and the orginal people called gurus actually did light the way for the rest of us.

        Just as any other word though - as the connotations change (which happens as the concepts attached to the word change) the denotation will sooner or later change accordingly as well.

        If enough people actually get royally burned by "gurus", the word will take on a negative connotation. I see some of that now. But I've also seen a general melt of the word to just mean anyone who has become extremely successful in their field.

        It's just a natural evolution of language. If the term becomes offensive in use when describing those of teachers of religious enlightenment, a new word will develop to describe them apart from financially successful people.

        Right now, though -- money has actually become a pursuit equal or stronger than that of enlightenment for huge masses of people, and while they have a reverence for money that often surpasses a reverence for spiritual enlightenment - "guru" will be a suiting title for those who are financially successful.

        It might suck that people are greedy and shallow enough that money has replaced the spiritual so completely -- but that is the fact of our reality here right now. So rather than bitch about the mutation of the word -- let word mutations signal you to changes in human societies. You will find warnings in our languages that will prepare you for situations you might want to expect ahead of time.
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        Sal
        When the Roads and Paths end, learn to guide yourself through the wilderness
        Beyond the Path

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        • Profile picture of the author thunderbird
          Originally Posted by HeySal View Post

          Nope. When someone calls me a bitch, I just have one response. "What's your point?"

          Being a bitch isn't inherently bad. It just means that you stand up for yourself and refuse to be subservient. Not a bad thing if you ask me. <snip>
          I was just looking at the website of a talent agent. She actually refers to herself as a "bitch" like it was a positive glowing term, placing it alongside words like "savvy" and "articulate". Seems that a lot of younger women, in particular, have taken ownership of the word.
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  • Profile picture of the author davejug1
    Guru marketing is a niche all of it's own these days. But then, so is anti-gusuism
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  • Profile picture of the author BIG Mike
    Banned
    [DELETED]
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  • Profile picture of the author matsanti
    The word GURU has been used mainly not into the real meaning of the word but rather more of a marketing/advertising approach. . . and as most of you guys have observed, it is used in describe the "person on the other side of the fence" and is used more in a negative manner. Nowadays, we see the word GURU with the words, scam, rip-off, lied too and the likes, more often than not in the same sentence.

    Unfortunately, the word and use of the wod "guru" has now and will be stuck with the IM, possitively or negatively. . . at least that is how I see it.
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  • Profile picture of the author hardraysnight
    GURU is actually an abbreviation

    It stands for glib, underdone, rich and ugly
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  • Profile picture of the author Cogitationalist
    In an ideal world, there would be some public milestone to reach prior to labeling oneself a guru. Nowadays, it appear as if as long as you can prove you're not a completely uninformed mess..you're a guru. Maybe if there was some earnings tracker that could be relied on and publicly displayed, once a certain number was reached in a predetermined time..you're a guru.

    Personally I dislike it just as much as you.

    It's mostly a self-proclaimed title set by individuals who seek more ways to describe themselves as credible. I say just show me credibility, don't just slap a label on something. Many fields on this forum though..don't require much credibility. Most of it can be instantly measured by each person individually. Nobody really can argue whether or not I'm an expert copy writer unless my copy sucks, and I can easily say I'm a Photoshop guru unless I provide some samples that are clearly made in MS-Paint and amateurish.

    So, that being said, I'm a hindsight guru because..prove me wrong.
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  • Profile picture of the author Rod Cortez
    I prefer the word Goober.

    "Guru" is, like, so 2010.....

    RoD
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    - Jim Rohn
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  • Profile picture of the author georgedinmore
    What word would you prefer?

    Queen? King? Majesty? Jedi? Knight?

    Anything with the word Guru in, i avoid like the plague. Whether its in a negative or positive way.
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    *edit

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  • Profile picture of the author barrogz
    the word guru is being thrown around too much
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  • Profile picture of the author IMWinner
    Actually, it is the people who admired someone call them "guru". I have heard that the word that sounds like "guru" in the Philippines means a teacher. Probably in Hinduism, the word has its other meaning, but in the IM world, people use that word to refer to a person they admire and has attained so much in this business.
    I could say that there are a few who are proclaiming themselves as "guru" but really haven't understood the meaning of the word. He just used the word to separate himself from the "average" person, and can set himself above to others which he can use to attract followers and these "newbies" to make them believe that he/she has the knowledge and wisdom to share in the IM business.
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  • Profile picture of the author ghostrecon
    Unfortunately, it has become the industry standard along with 'blueprint' and 'laser targeted'.
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  • Profile picture of the author gcastagno
    Originally Posted by RAMarketing View Post

    Seriously, I don't think that many people know what it is SUPPOSED to mean. A guru is a highly regarded spiritual adviser, typically in Hinduism. While is has devolved to mean a leader in any field, here are my two problems with it:

    1. Guru's don't charge for spiritual wisdom or advice, or any advice

    2. IM 'gurus' charge for any advice, wise or not.

    Enough of this 'us vs. them' mentality! Don't like them? Don't buy their products! Make it on your own, create a product that teaches EXACTLY how to do it step by step, then sell it for half of what it's worth. Offer unmodified resale rights on the backend and you can be a 'guru' too... or just an industry leader if you aren't Hindu
    I have heard it bandied about quite a lot here and other places, and usually it is because someone is trying to sell something.

    A word of advice from 'this' guru is to keep away from anyone trying to sell something and either being a self proclaimed 'guru', or something along the lines of - "Learn How The Guru's Do It" etc.

    Do people like Aaron Wall or Matt Cutts call themselves 'gurus'? And yet, most folk only know a fraction of what they know and these folk develop this title for themselves.
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  • Profile picture of the author Marketing Ignite
    Someone is a guru who practice what he teach. So check how successful someone is before you sign up for something..there is a lot of fluff out there to be aware of...
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  • Profile picture of the author CDarklock
    I am so sick of the word "tired." Does hearing the word "guru" make you want to sleep?! BECAUSE THAT IS WHAT TIRED MEANS
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  • Profile picture of the author Rose Anderson
    My goal is to become a "Killer, Ninja, Trend-setting, Guru"
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  • Profile picture of the author JamesGw
    Lately, the term guru seems to have negative connotations. It's just a marketing tactic and won't go away. In IM, the "guru" is the man that's putting you down and feeding you false information. It's all very silly.
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  • Profile picture of the author Dennis Gaskill
    Originally Posted by RAMarketing View Post

    Seriously, I don't think that many people know what it is SUPPOSED to mean. A guru is a highly regarded spiritual adviser, typically in Hinduism. While is has devolved to mean a leader in any field, here are my two problems with it:

    1. Guru's don't charge for spiritual wisdom or advice, or any advice

    2. IM 'gurus' charge for any advice, wise or not.

    Enough of this 'us vs. them' mentality! Don't like them? Don't buy their products! Make it on your own, create a product that teaches EXACTLY how to do it step by step, then sell it for half of what it's worth. Offer unmodified resale rights on the backend and you can be a 'guru' too... or just an industry leader if you aren't Hindu
    Perhaps you're unaware that "guru" also means a recognized leader in some field or of some movement. Yeah, I pulled that definition right out of the dictionary.

    You know what I'm tired of? Go on, take a guess...
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    Just when you think you've got it all figured out, someone changes the rules.

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    • Profile picture of the author seasoned
      Originally Posted by Dennis Gaskill View Post

      Perhaps you're unaware that "guru" also means a recognized leader in some field or of some movement. Yeah, I pulled that definition right out of the dictionary.

      You know what I'm tired of? Go on, take a guess...
      Actually, words are adopted! Even if defined properly, the word is misused. Definitions are then entered based on USAGE, EVEN if incorrect!

      And a word misused may LOSE the past meaning, etc... and will then take on the attributes of the REAL word they wanted to hide. Want a good example? How about the word "gay"!?!?

      Steve
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      • Profile picture of the author Dennis Gaskill
        Originally Posted by seasoned View Post

        Actually, words are adopted! Even if defined properly, the word is misused. Definitions are then entered based on USAGE, EVEN if incorrect!

        And a word misused may LOSE the past meaning, etc... and will then take on the attributes of the REAL word they wanted to hide. Want a good example? How about the word "gay"!?!?

        Steve
        Actually, in rereading the original post, I see I missed the line where the OP acknowledged the meaning of the word has changed. He says "devolved" rather than "changed" but that is subjective.

        That fact that I missed that crucial line renders my first post (the one you replied to) moot, and that fact renders the reply I had in mind moot as well. So, I'm a rebel without a cause at this point. Time to take a break.
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        Just when you think you've got it all figured out, someone changes the rules.

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        • Profile picture of the author CMartin

          This tired thread

          is exhausted
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          • Profile picture of the author MikeAmbrosio
            Originally Posted by CMartin View Post


            This tired thread

            is exhausted

            Not just this thread - this entire subject too
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  • Profile picture of the author seasoned
    Sanskrit has ANOTHER word! Transliterated, it is PUNDIT! As I recall, it means EXPERT! Look at the ENGLISH dictionary:


    pun┬Ědit
       [puhn-dit] Show IPA

    noun
    1.
    a learned person, expert, or authority.

    2.
    a person who makes comments or judgments, especially in an authoritative manner; critic or commentator.

    3.
    pandit.
    TODAY, in the US, people often use the second INCORRECT meaning!

    Steve
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  • Profile picture of the author kiddoman
    No need to fee tired for such a word. Exhausted...
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  • Profile picture of the author dagaul101
    It's odd how terms can suddenly change meaning with a new platform
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