I think selling WSOs is the new online gold rush. I even see the so called gurus selling them. I think because its getting harder to sell high priced Clickbank IM products which have experienced a high refund rate. One Guru says that he is buying and reviewing the WSOs and only promoting the best. He said most were rubbish with unfounded testimonials. In the last two weeks he stopped promoting WSOs regularly. Not sure why unless he could not keep up.
I have bought more than a few, so I am only posting from my experience.
1. They all seem to have escallating pricing to drive sales through a sense of urgency.
2. They all have amazing testimonials and many of the products do not deserve the "glowing reviews." A less experienced internet marketer will probably think most material is good because it is new - whether it's recycled or whether it works or not.
3. Once on the customer lists, I receive almost daily emails promoting the next WSO. It appears to be a race for sales.
4. I have not seen one email from them that ever offers any useful information above and beyond the next offer. One even refers to his list as a "family" and the only new information I can recall is his adding a product "opinion" and some personal human interest comments to help his sales process. Not one useful tip beyond that.
5. I have since unsubscribed from the majority of lists.
I always viewed the Warrior forum as a special place to help and be helped. It can appear that the membership is now viewed as a "cash cow" as we appear to be in a "feeding frenzy" expected to buy the next "shinny object." Most IMs do not implement the techniques as they are looking for the "easy button." That is their issue and it appears to being regularly capitalized on.
Some of the WSOs contain really good content. Others could have been nothing more than helpful posts. Helpful that is, but not worth paying for.
With the economy what it is, many Warriors are cash strapped and even a $7.00 purchase can be challenging on a regular basis. Hard times can really make people act implusively hoping that they can be successful. While that is their personal issue, I don't feel it should be capitalized on to the degree that it appears to be.
All I'm suggesting is that it would be a breath of fresh air to return to the original Warrior forum mission of helping first and extending that to your WSO customer list on an ongoing basis.
What do you think?