Really, really, really WEIRD FEMA video...

by Jaxxxon 12 replies
What's happening here? What are they trying to convey? Just an EXTREME manner of saying "be prepared for ANYTHING?"... :confused:

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  • Profile picture of the author bravo75
    That really gave me the heebie jeebies.
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  • What's Fema's new Tag Line?

    CYA? - C'ya!




    I hope they got that PSA pro bono...it looks costly - Creative but creepy...

    It would have been cheaper if they'd just shot a room filling with water...ironic too.
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  • Profile picture of the author Jeff Williams
    No clue what they were hinting at. But the guy in the video grabbed a GOOD bag (Get Out Of Dodge) and bolted with his family.

    I love these helpful tips from the government.

    "Your world will soon be turned to %$##@."

    "Better find someplace to flee."

    "All our love - FEMA"
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  • Profile picture of the author Dave Patterson
    Just ask those that lost their homes to floods, fires, hurricanes, and tornados this past year...I'm sure they'll be able to explain the video.
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  • Profile picture of the author mongsky
    lets just follow their advice
    just to be on the safe side
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  • Profile picture of the author albertosm
    it's better to be prepared rather than seeking help when the time comes
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  • For what exactly?

    When the Law of Gravity gets Repealed?

    No mistake, it is eye catching at first, and the effect is great, just not great for this message.

    An honest approach or even a disasterous approach, quickly listing the needed items and emphasizing their importance would be more effective than the surreal dreamlike approach they took.

    I'm not making fun of disaster victims in any way - not my intent at all - IMHO people need to be informed and prepared - not confused.

    ready.gov needs to be on the screen more that 3 seconds at fade out - it should be there all 60...
    at the footer, and repeated in the VO

    If we learn anything in this forum, it is the importance of "CTA" (call to action)
    This PSA needs a clearer one.
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    • Profile picture of the author Kay King
      That really gave me the heebie jeebies.
      I thought it was quite good. That's what happens in a disaster - nothing looks the same, things aren't where you expect them to be - things you need aren't available to sell. Truly, after huge tornadoes, hurricanes, earthquates - you do feel upside down.

      It's why people in many areas of this country keep a travel kit and a home kit of supplies they need during such a time. You stay prepared to take care of yourself in a crisis because there may not be help available. It's common sense.

      kay
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      • Profile picture of the author HeySal
        Originally Posted by Kay King View Post

        I thought it was quite good. That's what happens in a disaster - nothing looks the same, things aren't where you expect them to be - things you need aren't available to sell. Truly, after huge tornadoes, hurricanes, earthquates - you do feel upside down.

        It's why people in many areas of this country keep a travel kit and a home kit of supplies they need during such a time. You stay prepared to take care of yourself in a crisis because there may not be help available. It's common sense.

        kay
        Just as Dave said - ask someone who's been there and they can interpret the video for us.
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    • Profile picture of the author Dennis Gaskill
      Originally Posted by MoneyMagnetMagnate View Post

      For what exactly?

      When the Law of Gravity gets Repealed?

      No mistake, it is eye catching at first, and the effect is great, just not great for this message.
      I think the metaphor of your world being turned upside down illustrated visually is very effective. If the video listed "needed items" as you suggest, would we be talking about it? I doubt it. Lists like that are plentiful, but no one talks about them. It's the visual that got the link posted and got us talking about it.
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      Just when you think you've got it all figured out, someone changes the rules.

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  • Profile picture of the author Bballer1
    Creepy...but true
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  • Profile picture of the author Don Schenk
    I thought it was very effective without being gruesome.

    Then I found myself trying to figure out how they "filmed" that. My brain does weird things like that - probably from years of lighting photography.

    When the people were floating, the lighting on them was completely different than the lighting on everything in the background, until the very end when the people stated to go out the door. Then the lighting was the same on each again.

    I guess green-screen with the famous "Flying By Foy," and a rotatable set for the funiture part.

    :-Don
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