Harnessing Celebrity for IM

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There is a lot of industry that benefits from celebrities, celebrity scandals, etc. Seems that just putting some famous names on a title generates a lot of media-pre-percolated buzz. Not that I would do a thing like that...
  • Profile picture of the author Dennis Gaskill
    Yeah, I'd never put any celebrity names in the title either. :rolleyes:
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  • Profile picture of the author Dennis Gaskill
    Originally Posted by Ken_Caudill View Post

    I'd like to harness Reese Witherspoon. Damned if I know why. I do think it would be fun, though.
    Does that mean you've dumped Cyndi Lauper?
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