OTO's Have Your Say

by mistermint

Posted: 12 years ago 15 replies

OFF TOPIC

Hi,

I was just reading a WSO which right in the middle of the thread a debate started as to the virtues of the OTO's...

Just wanted to know if anyone had any thoughts about this method of upselling...

Sure, I know that it is natural for marketers to try to increase back end sales using OTO's however, it stikes me that it goes right up many warriors noses..

For me I don't like them simply because, I feel obliged to buy them and if I don't then I have the feeling I've missed out on a valuable part of the overall system...

Have to exclude a developer license as this is a normal aspect of a lot software...but, when I read " You need to buy the OTO for everything to work much better" then I'm about to spend more and more $'s for what I originally thought was good value for money...

I would like to see all the upsells and downsells mentioned in the original WSO...

What do you think?

#oto backend #oto or upsell #oto or upsells

thunderbird 12 years ago

I think you take it in a heavy kind of way as a lot of buyers do. Some ad copy even includes, "No OTO's" as a selling point, lol. Only get an OTO if you want it and have the resources to buy it and still be comfortable. Otherwise, don't buy it. Simple.
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KimW 12 years ago

I'm with you mistermint.Well,I'm not 100% in agreement,because I never feel obligated to buy them I think they are deceptive selling.They make me feel the seller has been less than honest with me.
I have actually written a short report on ways to lose me as a customer and/or get me to unsubscribe from your list and OTOs and upsells and downsells are on that list.
If your product isn't good enough to sell on its own merits,don't sell it.
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talfighel

12 years ago

There are many people who use UPSELLS and one time offers to increase the commissions.

I used to sell these products last year and it works.

Instead of earning $30-$50 commission per customer, there are some program online that can earn you over $200 per one customer.

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KimW

12 years ago

Originally Posted by talfighel

I think most of us understand the "why" they do it.

I'm not sure what products you mean when you say you use to sell them.Do you mean "products" or do you mean you used those "tactics"? Because that's what they are,are "tactics",and yes,they might work for some,but I still personally feel that they turn a lot of people outside the IM niche off.

Those here in IM might expect them,I don't know, but myself I will not knowingly purchase anything that uses any of those tactics.

And the more people I talk to about this seem to feel the same way.

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PLRExpress 12 years ago

I don't tend to purchase products from people that I don't know very well anyway, so the fact that I'm actually going to purchase from someone means that I'm very interested in them and their product and I probably don't mind upgrading to the OTO.

However, I do think that there's a difference to having it so that the salespage for the OTO actually describes the product that you thought you were purchasing in the first place - that is you actually need the OTO to do what you thought you could do with the original product.

I think that if there's an offer there for an OTO that actually compliments the main product but it's clearly optional and more of a sideline (or even something else form the creator of the product) then I think that's fine.

As a buyer I'd still prefer to see all of the upgrade options advertised with the original product so that I can see the benefits of each upgrade at a glance and could decide based on that than have to have an OTO.

However, I think that, in this business, we know marketing and we know what we're letting ourselves in for and it's up to us to make the best decisions based on what we really to be the true value of the product. If we're purchasing from people we already know about and respect, then OTOs probably shouldn't bother us as much.
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MissTerraK 12 years ago

Kim, I do as you say.

I encounter one of those and just close the whole thing down.

By the way, I was annoyed by those before I was in IM but am annoyed even more after.

After IM, they just scream out - my biggest goal is to get as much money from you as possible over the goal of providing you with value and taking pride in my work.

Before IM, I don't know, it was quite offensive in thinking - I'm being viewed as a lab rodent that can be led around from start to finish by dangling something in front of me. Really? I have higher intelligence than a lab rodent, thank you very much. See ya!

That's my take on the whole thing anyway.

Terra
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vic alexander 12 years ago

I dont mind an upsell that is mentioned in the sales letter. Just so long as its an added bonus and not an essential part of the WSO. Like VIP membership, or an area of the marketing in more detail. If you are offered a low price for an WSO, but charge the premium for the actual 'meat' then I feel ripped off.
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- mistermint 12 years ago
  
  v4victoria:
  
  Yes, I think you hit the nail on the head there...
  
  talfighe:
  
  You can make a chunk like that but, it better be good or the customer will hit the refund button real fast..
  
  KimW:
  
  IMO if your selling here as a WSO then, put your cards on the table and let people know what the bottom line is..
  
  T/bird:
  
  That's fine but, you might feel like you have no choice after buying what you thought was a complete startegy...so, I think it should be clear in the WSO's...
  
  I've bought plenty of WSO's that have not been up to scratch..and frankly, not as they have been portrayed in the sales copy..
  
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  thunderbird 12 years ago
  
  Originally Posted by mistermint
  
  <snip>
  
  I've bought plenty of WSO's that have not been up to scratch..and frankly, not as they have been portrayed in the sales copy..
  
  I guess there is a lot of cynicism in Internet marketing. It is common knowledge that most buyers of IM products won't apply what they've purchased and therefore sellers are likely to get away with selling sizzling crap. C'est la vie. I don't do that myself.
  
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KimW 12 years ago

To all those that say, we are in IM so it should be ok with you,hogwash.

To those that say if it compliments the product its ok,hogwash.

As I said earlier, Sell me everything I need at one time for one price.

Terra, I have a created a saying for that. Let me tell every marketer that uses those tactics, "I am not your personal ATM machine."

If you want me as a customer, be honest with me.Be sincere with me. Give me good advice.Build a relationship with me. Don't try to sell me today's special just so you can make an affiliate sale.

Are we marketers or pitchmen? ( By the way,that's the name of my next report I'm working on)
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Dennis Gaskill 12 years ago

Well, as long as we're on the topic of OTO's, how about those OTO's where you have several chances to buy it? With two of the last three WSO's I bought, the vendor sent an email with a link to the OTO. One was ostensibly in case I missed it when I bought (the link was on the product download page too), and the other flat out asked me to reconsider. One had a link to the OTO on the download page as well.

Last time I checked an OTO was a one-time offer. As such, it seems pretty cheesy to email second chances for a one-time offer. Somehow the meaning of "one time" seems to have changed and I didn't get the memo.

Edited to add: It might interest folks to know that I didn't offer any comments in the WSO for the two people that emailed me with second (and third) chances to the OTO. The other person (Kurt Melvin) didn't have an OTO, but I went back and gave him a good plug after checking out the product. Those folks are probably making more money with their cheesy tactics than they would from my endorsement, but can't you just be honest? Don't call it an OTO if it's not. Call it something else, a bonus offer, an upsell, a deal topper, be creative instead of deceptive. </rant>
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KimW 12 years ago

Exactly Dennis. It shows they are just blowing smoke about it.
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prroger 12 years ago

I think I started that discussion, you are referring to Mistermint, of "unusual" OTO tactics when I complained about having to pay twice for the same product. I admit that I assumed the original product would be complete and when the first OTO indicated it was not I bought the OTO as at the time it seemed a reasonable "upgrade." Then there was a second OTO which indicated that the first OTO did not complete the product. Now I just felt screwed.

When I complained I was chastized and called a "hater" (by an affiliate whose email touting the product I received so not a lot of credibility there) for not understand what an OTO was. Seems to me an OTO should add value to the original offer but is not necessary for the functioning of the original offer like coaching or developer rights. You know, something that is not really needed or required. The basic product should be complete. It wasn't.

So, some may be wondering why I was surprised by this tactic. One of the first WSOs I bought about 3 years ago used the same tactic but I was not charged twice. While I paid twice, I was only charged for the upgrade. The upgrade was perfectly reasonable, appropriate, and added value to the already complete basic product.

So, when my account showed 2 charges my first thought was a mistake. Shame on me for not recognizing a scam. As for him, there is always Karma.
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KimW 12 years ago

I have never just been charged for the upgrade nor have I ever heard anyone else claim that has happened to them. The OTO is designed for one thing and one thing only, get MORE money out of you..
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- mistermint 12 years ago
  
  Hi Prroger:
  
  You probably did start the ball rolling and as you relate to your own experiences then, I think it is important to give the topic some more exposure..
  
  IMO there is a kind of how can I put it..maybe a fear to complain about an obvious rip off especially new marketers..
  
  Sometimes you feel foolish for mentioning the fact you feel some OTO's are truly unfair also, the sales pitch is deceptive..
  
  why complain when many others post such glowing reports about a particular markete and his or her WSO..
  
  It would be great if admin insisted that all the OTO's and what they actually do for the buyer are listed in the original offer..
  
  After all, we are supposed to be in a kind of club here, helping each other to succeed so let us have more transparency please...
  
  Dennis: You are spot on there..
  
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