$65 Million Marketing Train Wreck

HeySal

12 years ago

Wasn't that pretty similar to what "earth shoes" were all about when they came out in the late 60's/early 70's?

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MissTerraK 12 years ago

I'll bet all of those people who bought the toning shoes aren't happy they walked all over the place looking like dorks for no good reason, lol!

Terra
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- Joe Mobley 12 years ago
  
  That's right!!!
  
  When I look like a dork, I want there to be a good reason for it. :rolleyes:
  
  Joe Mobley
  
  Originally Posted by MissTerraK
  
  I'll bet all of those people who bought the toning shoes aren't happy they walked all over the place looking like dorks for no good reason, lol!
  
  Terra
  
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  Follow Me on Twitter: @daVinciJoe
  
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Halcyon

12 years ago

Dorks is the perfect name. I couldn't believe that people really thought that "special" shoes would tone their butts. Um...hello it's the walking.

But people will believe and do almost anything if they think it'll get them fast results without the work.

However I must admit I was slightly disappointed that there were no actual faces on the bottoms of my Reebok RealFlexes. Misleading commercials. Perhaps I should call the FTC about this

Reebok RealFlex '76 Buddies' - Extended - YouTube

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finzguy 12 years ago

Maybe your reeboks were just shy????
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Big Rob

12 years ago

Originally Posted by Halcyon

Dorks is the perfect name. I couldn't believe that people really thought that "special" shoes would tone their butts. Um...hello it's the walking.

But people will believe and do almost anything if they think it'll get them fast results without the work.

However I must admit I was slightly disappointed that there were no actual faces on the bottoms of my Reebok RealFlexes. Misleading commercials. Perhaps I should call the FTC about this

I got two pair of Reebok Superautotone-a-matics. A black pair and a white pair. Most comfortable sneakers I have ever owned. I am sad that they are discontinued,as mine are about worn out.
And Yes, my butt looks better for it

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MikeAmbrosio

12 years ago

Originally Posted by kindsvater

Skechers just agreed to pay the FTC $40M for false claims about "toning" shoes - on top of $25M already paid.

You probably saw the dorky ads with claims the shoes would perform miracles like weight loss and improving cardiovascular health.

Hard to believe that marketing made it past the legal department because this was an obvious legal problem the first time I saw the ads.

Although this isn't necessary "off topic" although I'm posting it here, it just goes to show you cannot copy off the big boys assuming they know what they are doing. They don't.

.

Train wreck? Or crazy like a fox, perhaps? My guess is it was a calculated risk of fines vs. profits and even after the 65 million to the FTC, I am willing to bet they came out ahead.

Just a guess.

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bailbondsguys

12 years ago

I'll sell you dehydrated water, it's as easy as:
1. Purchase my patented container containing Dehydrated Water
2. Just add water
3. Enjoy!

What are the benefits of this? Well it sure is a heck of a lot easier to transfer than hydrated water.

BUY NOW!

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MoneyMagnetMagnate

12 years ago

Really? I wear my Sketchers everyday! :p :rolleyes:

What's the problem?? :confused:
I've got buns of corrugated steel!

Here was me before...just a year ago -

The buns of a boneless chicken! :p

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Joe Mobley 12 years ago

I think MoneyMagnetMagnate may have emotionally scarred me for life.

Joe Mobley
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MissTerraK

12 years ago

Originally Posted by MoneyMagnetMagnate

Really? I wear my Sketchers everyday! :p :rolleyes:

What's the problem?? :confused:
I've got buns of corrugated steel!

Here was me before...just a year ago -

The buns of a boneless chicken! :p

That first one is deformation all the way! It's totally gross and I certainly wouldn't be bragging if my body looked like that, eww!

And with the second one, at first I thought the subject was facing me and their belly was so fat that their knees were forced far apart. But then, I noticed that the feet were facing the other way and that must be a really big bootie!

Just nasty on both counts, 3M. LOL!

Terra

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AprilCT

12 years ago

I saw the ones with the highly curved bottoms in one of the local stores and just thought the concept was crazy. That kind of shoe just isn't my style or my price range.

Too bad the government didn't go after crazy claims a long time ago. I remember the TV infomercials that claimed you could make a whipped topping out of skim milk using their latest whacked power gadget.

One of the grocery store chains in the area is carrying some of the as seen on tv gadgets and once you see the items up close, they look rather disappointing for the price.

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Dennis Gaskill

12 years ago

I never heard of those shoes. I guess when you seldom watch TV you miss out on a lot chances to be duped into foolish notions.

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Just when you think you've got it all figured out, someone changes the rules.

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whateverpedia 12 years ago

Originally Posted by Dennis Gaskill

I never heard of those shoes. I guess when you seldom watch TV you miss out on a lot chances to be duped into foolish notions.

No wonder the economy is in such a mess.

Watch!!! Consume!!!

You know it makes sense.
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- Dennis Gaskill 12 years ago
  
  Originally Posted by whateverpedia
  
  No wonder the economy is in such a mess.
  
  Watch!!! Consume!!!
  
  You know it makes sense.
  
  Oh, I consume all right. Just last week I had to buy trousers a size bigger than I've ever worn. :rolleyes:
  
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  Just when you think you've got it all figured out, someone changes the rules.
  
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carl preza

12 years ago

They made a lot money with that claims, now it's payback time...

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MoneyMagnetMagnate 12 years ago

The label on the bottle said:

ANAL-bolic Steroids...:confused:

I thought it was a TYPO!
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moonzombie

12 years ago

I'd like a see a competitor step up and talk about how their shoes will help you lose weight... By putting them on and going for a run

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$65 Million Marketing Train Wreck

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