I was planning on getting started on being a JV deal maker next week, trying to link businesses together. I was wondering how I would track gift certificates? I'm not talking about having a specific code on them which indicates its from me. What I'm saying is if I distribute the gift certificate to a restaurant and they in turn hand it out to there customer for a free manicure at a spa (valued at $50) and the same people keep frequenting that restaurant and keep collecting the free gift certificates this will cost the spa a ton of money because the same people will continuously be going back. What to do? I am new to all this so any suggestions would help, I have read quite a bit on JV's and this issue really wasn't discussed. If anyone could offer insight into this that would be tremendous, thank you.