Brands, Characters & Product Reviews

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With my toddler, I've seen firsthand how effecting branding can be. He took to the Cars 2 characters right away, and started learning their names watching Youtube videos, despite our every attempt to concentrate on educational fare. Same story the Thomas the Train and his buddies. Also, he watches product reviews of Cars 2, Thomas the Train, or Chugginton trains with rapt interest.

The huge number of views of these toy review videos and comments people make, shows that lots of toddlers respond similarly. I think that this suggests something about how the human mind is hardwired. In teaching him to count and read or count, I've found it much easier to do so with books that incorporate these toy characters.

If you have kids and toys at home, try setting up a site to review and sell toys and make simple toy-review videos to upload onto Youtube, with link to site in your blurb below the video.

I'd call this kind of dry and somewhat technical, but my toddler watched it with rapt interest:

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