Coca Cola’s vitaminwater lawsuit defense: “reasonable people know we’re liars.”

by 6 replies
7
"Coca-Cola is being sued by a non-profit public interest group, on the grounds that the company's vitaminwater products make unwarranted health claims… lawyers for Coca-Cola are defending the lawsuit by asserting that 'no consumer could reasonably be misled into thinking vitaminwater was a healthy beverage.'"

Forced to defend themselves in court, they are acknowledging that vitaminwater isn't a healthy product. But they are arguing that advertising it as such isn't false advertising, because no (sic) could possibly believe such a ridiculous claim.

Story: John Robbins: The Dark Side of Vitaminwater

#off topic forum
  • Isn't that why companies have to post full lists of ingredients and other info on every label - so that consumers can make "informed choices"?

    Not exactly on time here - that article was from 2010 and the original suit was filed in 2009. Way back then I read the label - and decided not to buy the stuff:p
    • [1] reply
    • Actually Kay, I thought it was more recent - good catch. (it was posted in with newer stuff) The backwards defense still seems a bit ludicrous though (assuming not everyone reads the ingredients :rolleyes
  • It may not be a miracle health drink, but it's surely healthier than their main product.
    • [ 1 ] Thanks
    • [1] reply
    • lol... that's like saying that drinking kerosene is "healthier" than drinking gasoline!

      Synthetic vitamins are absolutely worthless (unlike real "plant-based" vitamins, which actually have value). Which means there is not even a trace of nutrition in "Vitamin Water". Just like Coke, it is 100% BAD!

      This is just another sad example of marketing at it's slimiest.
  • WOW, I WISH I could show you a SERIOUS national case where a lawyer used MICKEY MOUSE as a defense! YIKES! Oh well.... Surprisingly, he WON!

    Steve
Join the discussion

Next Topics on Trending Feed

  • 7

    Coca Cola's vitaminwater lawsuit defense: "reasonable people know we're liars."

    "Coca-Cola is being sued by a non-profit public interest group, on the grounds that the company's vitaminwater products make unwarranted health claims… lawyers for Coca-Cola are defending the lawsuit by asserting that 'no consumer could reasonably be misled into thinking vitaminwater was a healthy beverage.'" Forced to defend themselves in court, they are acknowledging that vitaminwater isn't a healthy product. But they are arguing that advertising it as such isn't false advertising, because no (sic) could possibly believe such a ridiculous claim.