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Small marketing task

by Taniwha
5 replies
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I have a task to do, which consists of comparing the three following airlines, and analysing the use of the following websites as a marketing tool.

Singapore Airlines
Japan Airlines
Malaysia Airlines

I really can't come up with much, other then use of clubs & promotions (excluding Japan Airlines). Also the fact that Malaysia Airlines use then 'deal of the day' format for cheap flights.

Being in a marketing community, I thought I'd ask for some of your opinions and thoughts.

inb4 imnotdoingyourhomework :p
  • Profile picture of the author lcombs
    Well, there are always the obvious tactics:
    Great service,
    On time rates,
    In-flight amenities; Food, service, movies, etc.
    Of course there are many more, but maybe this will
    get the old "creative juices" flowing.
    Signature
    https://www.facebook.com/pages/Fresh...55326481208883
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  • Profile picture of the author Taniwha
    Thanks lcombs, those were on my mind, it's just how to the question is worded: Analyse the use of the following websites as a marketing tool.

    This is were I'm getting confused.

    Is it the fact that they talk about the food/service/movies etc on the website, and not necessarily the products/services themselves?
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  • Profile picture of the author seasoned
    Originally Posted by Taniwha View Post

    I have a task to do, which consists of comparing the three following airlines, and analysing the use of the following websites as a marketing tool.

    Singapore Airlines
    Japan Airlines
    Malaysia Airlines

    I really can't come up with much, other then use of clubs & promotions (excluding Japan Airlines). Also the fact that Malaysia Airlines use then 'deal of the day' format for cheap flights.

    Being in a marketing community, I thought I'd ask for some of your opinions and thoughts.

    inb4 imnotdoingyourhomework :p
    well, I am a bit busy, so I won't look, but talks about clubs only try to strengthen loyalty and influence route selection. The average person won't use clubs. They are generally for people at the third level(first being lowest) in the loyalty program, or first class flyers. The cost to use them can be very high. It can START at several hundred per year or about $50 per person/airport/visit.

    There are a LOT of things influencing flight selection and MOST airlines can't, or won't touch them. Things like premium benefits(like clubs), and general routes, for example. That mainly leaves interior design(which is usually meaningfully done only on LONG flights), associated services, and rates and times.

    Steve
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  • Profile picture of the author Taniwha
    Thanks both of you.

    What do you mean by 'general routes'?
    And why don't you think they touch them? Not enough benefit, perhaps?

    Any other views would be much appreciated.
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    • Profile picture of the author seasoned
      Originally Posted by Taniwha View Post

      Thanks both of you.

      What do you mean by 'general routes'?
      And why don't you think they touch them? Not enough benefit, perhaps?

      Any other views would be much appreciated.
      On airlines in many countries, they have a kind of hub in spoke method and the hub might not be in a good spot. SO, in the US, for example, flying delta from chicago to ohio likely won't happen, but with united, it will.

      Steve
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