Are we fooling clients regarding social media?
Why Small Business Isn't Winning on Social | LinkedIn
"3. Finally, when a small business ends up working with a smaller agency or consultant, those entities can be dishonest about the realities of what they can do for their client. They don't say "Listen, this is a three year play" because the client is operating in a world where they're saying "If we don't see results in 90 days, we're out." So the agency or consultant makes a bunch of promises, and then you're in a bad situation."
How do you position the results of social media with your clients?
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