Sometimes I'll make up fictional names and throw them into the conversations I have with people. Many people nod knowingly or even add a word of praise for the fictional person. It is a technique I picked up from direct marketing pioneer J. Thomas Oxford to ascertain who's going to be upfront with me.
Name Dropping
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Sometimes I'll make up fictional names and throw them into the conversations I have with people. Many people nod knowingly or even add a word of praise for the fictional person. It is a technique I picked up from direct marketing pioneer J. Thomas Oxford to ascertain who's going to be upfront with me.
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