Looking for a Dan Kennedy Quote

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Working on a project and I am looking for a quote I read, which I believe was attributed to Dan Kennedy. The quote isn't necessary if you are able to find the source of the info.

The quote says something to this extent, "83% of your customers do not come back to your business, not because they dislike you but because they have forgotten about you".

Before I get a "Let Me Google That For You" link, I have looked and I can't seem to remember where I came across the info. Thanks for your help!

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