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Are you swayed by creative real estate ads?

by joe golfer
5 replies
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Real estate in Los Angeles is red hot once again. People are paying $30K US over asking to get a house. This 360 square foot cottage is asking almost $449K US. The owner's ad copy is different than the norm:

Echo Park Cottage Inspires Stirring Brokerbabble, Asks $449k - Brokerbabble - Curbed LA
"Aug. 15th, 1999 NYC is where my life truly began. That's when and where I met the love of my life and the mother of my children. We all have those magical places and moments that define who we are and who we will become. 2374 Landa has that magic, that aura, that energy. It hits you the moment you step through its vibrant orange gate. You haven't even reached the front door, but you're home. It's the oasis you've been searching for: lush, quiet. You can see your future: friends old & new filling the garden with laughter, spreading across Landa's generous deck and meandering in and out of her french doors.
Flash! They're gone. It's just you and that person that will be the love of your life, laughing in the kitchen, talking over dinner, huddling together on the deck on a perfect LA night whispering your hopes and dreams to the lights that sparkle in the distant hills. 2374 Landa is your magical place, your moment, your home. Who will you become?"
Echo Park Cottage Inspires Stirring Brokerbabble, Asks $449k - Brokerbabble - Curbed LA

We sometimes share these "creative" ads from Craigslist and other sites here. They are entertaining, but do they make any difference to you as a buyer?
  • Profile picture of the author MikeAmbrosio
    Originally Posted by joe golfer View Post


    Good stuff. We sometimes share these "creative" ads from Craigslist and other sites here. They are entertaining, but do they make any difference to you as a buyer?
    To a degree. A creative ad MIGHT get me curious enough to look at some property, but at the end of the day, a house is something that when I walk in to it, it has to feel right. It takes more than someones words to make that happen.
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  • Profile picture of the author hardraysnight
    if ever i see one i will let you know
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  • Profile picture of the author cloudbound
    At least some ads (like the one above) try to persuade you and try to create a story around its new potential owner. But most are very cut and dry. It is basically up to the pictures (and location) to do the persuading.
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  • Profile picture of the author Dennis Gaskill
    If a picture doesn't first pass the "eye test" I won't even read the ad. If it does, then I will, but only to find out the details about the house. I can tune out sales-speak very well, especially for large purchases. In other words, my answer to your question is no.
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    • Profile picture of the author Claude Whitacre
      I am swayed by many things; A smile, flattery, someone asking my opinion, someone laughing at my joke, snorting when you laugh, a kid having a staring contest with me (maybe my favorite)....and beautiful women, who are unaware that they are beautiful...perhaps the most persuasive...

      And yes, creative copywriting too.

      But this kind of real estate ad is taught by real estate Gurus. It works, but a very detailed description of the home is better.

      Describing your personal life is persuasive. But giving the facts and benefits is more persuasive...because the reader is able to fill in the cracks and gaps ...with their own life.
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