A book I recommend to all marketers. Can you recommend any?
"The Boron Letters" By Gary Halbert
(You can buy it or you car read it chapter by chapter for free online)
Many of you may have heard about this or read it already but for those of you who haven't its a must read. From a marketing legend who spills the beans on direct mail and copywriting but all of the things he talks about can be used online too! If anybody else has any useful marketing books to read please post them in the comments below and share the knowledge.
Casey Hicks