Timing, is it everything?
Over time they were approached in numerous ways to suggest they need and have a website, many people would have done this, phone, email, letter, networking etc etc.
At some point the business owner said yes. Were they tired of being badgered, were there enough competitors also with a website that now meant it was more a necessity to keep up with the Joneses , did the person who sold them just approach them in the 'right' way .
Or was it just the right time ?
We then go through the same with social media services, mobile sites and services, they'll nearly all say yes at some point, will it be to people they meet at networking event after event, will it be the decent phone call approach, the stand out direct mail piece, will it be they've heard the same sort of message so many times that its finally sunk in, will it be theyre losing business as a result of not having it so its time to say yes.
So many variables , some are busy when you phone or go passed , yet they still say yes to more clients, some aren't that busy yet still say no, if you phone them when theyre rammed with clients, are they more likely to say no than if you phone them when theyre looking at an empty booking diary .
I dont think theres a finite answer and Im not seeking one but can be an interested thread if we want it to be
Mike