How to win 'real' new clients
Quoting Savidge from another thread . But I like this and its a great point.
Often we can work with clients and find theyre passing the clients between each other and not really winning totally new unique clients into their circles.
An example given was 6 lawn care specialists, winning the same business from each other every year or so and enough to get by but not really bringing in many totally new clients to the client base so the overall client base to pluck the cherries from doesn't really grow, this is when a new player if they move in aggressively can wipe out the market and its a dangerous place to be but soo many are in that place.
So as well as winning our clients new clients from the existing circle of availability, how do we/ you ensure you are playing your part in growing the size of that circle, increasing the number of potential prospects for our clients to pluck from etc .
Do 'we' focus too much on just winning the client and not enough on increasing the market place as a whole?
What if they're not stars? What if they are holes poked in the top of a container so we can breath?
"If you think you're the smartest person in the room, then you're probably in the wrong room."
Mike
"If you think you're the smartest person in the room, then you're probably in the wrong room."