I've done this and am currently correcting it. It can work, but you can charge a lot more when you're the national/global expert - partly achieved by serving a niche.
It's not new hearing you can't be everything to everyone - even though most of us end up doing just that for a service.
In the past few months I've had the experience of seeing a small agency design websites and digital strategies for the travel niche in their home country for over $200k. A lot of freelancers dream of doing one for $10k.
I see the power of nich-ifying your clientele as it helps you:
- serve a niche who profits from your work (depends on your niche of course, but you should have this figured it).
- understand the unique problems within the niche, which lets you speak their language and get good at solving their problem. Your proposals become stronger and you become more convincing, All your marketing collateral and content speaks to your niche
- discover where your clients hang around. They read specific industry websites and magazines
- build a client base where people in the niche see "oh wow, you worked with that guy who is similar to me".
What are your thoughts on this? Do you serve a niche rather than do SEO or websites for anyone based on their budget?