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Due to the digital revolution, small businesses can now manage their own media.

Yes, the deer now have guns.

Yet they are more confused than ever.

The 2014 Borrell Outlook on Digital Marketing Services shows you what to do to get their business.

Click the title of this embed to click over to the report on Slideshare.


Or you can copy this direct link:

slideshare.net/gordonborrell/what-is-main-street-really-spending-on-digital

Here are some of the points the report makes:

--40.3 percent of all SMB spend nothing on digital marketing.
--Businesses with less than 9 employees are poor prospects.
--Businesses with 10-99 employees are the "sweet spot."
--Business owners report getting 17 pitches/month for digital marketing services, almost 1x per workday on average.
--They measure digital success by results and "likes."
--To win their business, show them their "misfires," win their trust and educate them to get them on the right path.
#deer #guns
  • Profile picture of the author ATAC
    I know that they now have the means too do so , but every business that I have worked with doesn't have the time nor do they wont to if they did..

    They just want to focus on their business and leave it to someone else to take care of..
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    This all-in-one marketing platform saves me over $7,000 per year. See how:
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