2014 - Which books should everybody in Sales & Marketing have read?

The New Stategic Selling - Robert Miller & Stephen Heiman
Relationship Selling - Jim Cathcart

Thank you. I read somewhere that Tim Ferriss read these books once a year.
I have been very stubborn buying them, because a lot of reviews say it's very outdated.

Is that true?

I had to read this thread twice, I can't believe no one has mentioned this legendary book, written by a marketing legend Joe Sugarman. So, I will.

Triggers:
30 Sales Tools you can use to Control the Mind of your Prospect to Motivate, Influence and Persuade

So you might be better of reading certain books over and over and over again, instead of buying more and more and more books on sales and marketing?

Thoughts?

Well. Good question. I am not sure what you already know about me from what I have been writing and asking on this forum.
I started a year ago in sales. I started in sales because I couldn't get another job.
The manager hired me, because he liked me.

I failed, because I had no experience in sales, what so ever. I look back at this time and think to myself: "Man, you had leads.. warm leads.. no cold calling involved .. how could you fail?" haha

I got into another job, because I got recruited and became blind of all the marketing they threw at me. I was going to make tons of money.. I entered the world of cold calling.

An english recruitment agency. Hardcore selling guys, me.. 2 months experience.

I read, and learned, and read, and learned. Worked 10 hours a day and would read about sales in my free time.

Now, a year later, I work again at a different company. I couldnt deal with the long hours, it was killing my relationship with the woman I love.

I book meetings at a IT company now. It's major sales. The goal is to become an outdoor sales rep because my strength lays in relationship management.

I give you this backstory so you know where I am coming from. I don't land major deals.
I do speak to CTO's on a daily basis. Cold.

The only lesson so far that I have taken from "pitch anything" is the reframing part, and in that context the simple conclusion that:
I am the prize
People are trying to impress me
People are trying to win my approval

It's make me play the game on a more fun level.. Not shying away of asking challenging questions and to not hang up to quickly.

Pitch anything gave me a glimpse of a mindset I could develop over time. A seed.

And that's how I view most books. If I can take 1 lesson out of it, 1 seed, it's worth the 20 bucks.

When you are more experienced in sales, I believe you could take way more out of this book but I am not at that point yet. I do read between the 2-3 books a week so i recognize a good book. I recognize when I will read it again and get more out of it. This book was one of them

Just ran across this book.

you might like.

Never Be Closing: How to Sell Better Without Screwing Your Clients, Your Colleagues, or Yourself

You set appointments now. You should concentrate on doing that really well.
Spin Selling is like a graduate course in corporate selling, from start to finish.