The Best Reputation Management Training Is....

16 replies
Can someone advise or point me in the right direction to find the best Reputation Management course/training?

I want a course that will teach everything from A-Z, but specifically detailed in the area of how to actually erase/clean/repair a businesses reputation.

I guess there are no real quick fixes for a business but if anyone knows a course that teaches anything close, I would love to hear about it.
#management #rep #reputation #training
  • Profile picture of the author pxitvcrnwgkd
    Best reputation management i`ve used: Do what you say you are going to do.
    {{ DiscussionBoard.errors[9626274].message }}
    • Profile picture of the author Rus Sells
      Oh the wisdom in that statement couldn't ring truer!

      Before starting a reputation management campaign I believe
      the MOST important thing to ascertain is what caused the bad
      reputation to begin with.

      Just like the show, "The Profit" there are pretty much three things
      that will determine a companies reputation.

      People, Product, and Processes.

      Is any single one of these or a combination of any of these a
      contributing factor the a bad reputation?

      If so NO amount of online manipulation is going to change the
      companies reputation because you aren't rectifying the source
      of what's actually causing it.

      If you do find that it's in part or individually People, Product, or
      Processes then you better be darn sure the owners or top
      management are 1000% committed to make the necessary
      changes or the campaign will FAIL!

      Originally Posted by pxitvcrnwgkd View Post

      Best reputation management i`ve used: Do what you say you are going to do.
      {{ DiscussionBoard.errors[9626439].message }}
      • Profile picture of the author Billionairy
        Originally Posted by pxitvcrnwgkd View Post

        Best reputation management i`ve used: Do what you say you are going to do.
        Originally Posted by Rus Sells View Post

        Oh the wisdom in that statement couldn't ring truer!

        Before starting a reputation management campaign I believe
        the MOST important thing to ascertain is what caused the bad
        reputation to begin with.

        Just like the show, "The Profit" there are pretty much three things
        that will determine a companies reputation.

        People, Product, and Processes.

        Is any single one of these or a combination of any of these a
        contributing factor the a bad reputation?

        If so NO amount of online manipulation is going to change the
        companies reputation because you aren't rectifying the source
        of what's actually causing it.

        If you do find that it's in part or individually People, Product, or
        Processes then you better be darn sure the owners or top
        management are 1000% committed to make the necessary
        changes or the campaign will FAIL!

        Thank you both for the great advice but neither really helped with what I'm searching for. A good course or training on how to do reputation management, specifically, step by step on repairing and cleaning it up.

        I am very detailed oriented and always give above when it comes to following through with people. I would rather over deliver on promises, than under. Eight years active duty ignited that fire.
        This is actually the motivation behind my questions. I have purchased several courses on various topics and most don't deliver as promised. A recent course I've seen about Rep Management promises (in the sales page) to erase bad reps and get clients within 48 hours. Well, needless to say, it didn't even begin to cover how to erase the bad reps.

        A good course is what I'm looking for.
        {{ DiscussionBoard.errors[9631503].message }}
  • Profile picture of the author larrya
    Generally speaking, bad feedback isn't removed except by legal action. But, it can be buried under good feedback. So imo, you (and your clients) would be better served learning how to produce good (real) feedback and use the readily available systems out there to head off bad feedback as best you can.


    And that piece of advice didn't help your search either but it is the true nature of the game. Good luck Billionairy!










    .
    Signature
    Explosive List Building, Effective Reputation Management, Coupons, Social Boosts, and Surveys..that's

    Local Blitz
    {{ DiscussionBoard.errors[9631555].message }}
    • Profile picture of the author Billionairy
      Originally Posted by larrya View Post

      Generally speaking, bad feedback isn't removed except by legal action. But, it can be buried under good feedback. So imo, you (and your clients) would be better served learning how to produce good (real) feedback and use the readily available systems out there to head off bad feedback as best you can.


      And that piece of advice didn't help your search either but it is the true nature of the game. Good luck Billionairy!
      .

      So, there isn't a software or formula that will get rid of negative feedback on review sites? I see so many ads/headlines that offer the magic pill but I guess it's like a lot of stuff online....its' all smoke in mirrors.

      Thanks Larry
      {{ DiscussionBoard.errors[9633956].message }}
      • Profile picture of the author larrya
        Originally Posted by Billionairy View Post

        ....its' all smoke in mirrors.

        Thanks Larry


        I like to think of it as ashes and dust..but smoke and mirrors works too.
        Signature
        Explosive List Building, Effective Reputation Management, Coupons, Social Boosts, and Surveys..that's

        Local Blitz
        {{ DiscussionBoard.errors[9633976].message }}
  • Profile picture of the author charto911
    Profile Defenders Compliments the industry as the leader and knowledgable alumni of Warrior Forum
    {{ DiscussionBoard.errors[9631622].message }}
    • Profile picture of the author Billionairy
      Originally Posted by charto911 View Post

      Profile Defenders Compliments the industry as the leader and knowledgable alumni of Warrior Forum
      Thanks Charto911,

      I will look into this company.
      {{ DiscussionBoard.errors[9633995].message }}
  • Profile picture of the author bizgrower
    Sorry to disappoint. Removals only happen if there is provable slander or libel,
    or violation of a review sites' terms. Legal action if there is a ClientNameSucks.com
    site put up that is not true. Or, try to get the hosting company to remove it.

    I do my own replies to all reviews. I just try respond with the facts
    while being polite. I also use my responses to make pointers and
    tips about the best ways to use us and what our policies are and why.

    I run a hotel. The majority of my customers are families, skiers, mountain climbers,
    and tourists. So they tend to go to sleep earlier and get up earlier. So simple
    example: I don't want the people who want to party and want a later quiet time,
    or later hot tub hours... So, I explain why we close the tub at 9:30 and enforce a quiet
    time of 10PM. Or, in my replies to noise complaints, I encourage people to call the desk
    if there is excessive noise, or noise after our quiet time of 10PM...Now future guest know
    what our policy is and that we will enforce it 24/7, and the kind of atmosphere I want.

    I do encourage people to review - either in person, or by leaving forms around.
    I have never asked anybody to review if I know they are going to be negative.
    They will do that on their own, I figure.

    You can have your clients get more reviews in a more systematic way.
    Such as follow up email or SMS to a customer or client...

    I use TripAdvisor a lot. So, just as an example, they are pretty aggressive
    about false, positive reviews. They will track IP addresses and such, and remove faked
    positive reviews if they strongly suspect they were written by a "rep management" firm,
    or by a friend or relative of the business owner or manager.

    I've seen them remove some positive reviews from my competitors TripAdvisor page
    that I reported as questionable.

    I don't know about techie ways to deindex a site, or something like that, and think their techs will
    bounce it back up anyway - or otherwise work around you.

    I do agree that your client has to have or get their act together and run right,
    respond professionally to all reviews, and get more real reviews to bury the bad reviews.

    People rarely read below the fold. Truly. (I actually had to show a customer how to scroll
    down a page.)

    In my case, they see honest reviews, mostly good to excellent ratings, reviews, and that
    I reply to all and do give a darn about their experience, or the one they are going to have.

    Also, almost all of my customers can see the BS of the negative reviews and don't stop
    coming because of them. "Oh, I could tell that woman was having a bad day." Or, "I could
    tell that they were expecting a five star hotel at budget prices." Or, "They had no business
    staying at a mountain hotel in the first place." And, so on.

    Dan
    Signature

    "If you think you're the smartest person in the room, then you're probably in the wrong room."

    {{ DiscussionBoard.errors[9632267].message }}
    • Profile picture of the author Billionairy
      Originally Posted by bizgrower View Post

      Sorry to disappoint. Removals only happen if there is provable slander or libel,
      or violation of a review sites' terms. Legal action if there is a ClientNameSucks.com
      site put up that is not true. Or, try to get the hosting company to remove it.

      I do my own replies to all reviews. I just try respond with the facts
      while being polite. I also use my responses to make pointers and
      tips about the best ways to use us and what our policies are and why.

      I run a hotel. The majority of my customers are families, skiers, mountain climbers,
      and tourists. So they tend to go to sleep earlier and get up earlier. So simple
      example: I don't want the people who want to party and want a later quiet time,
      or later hot tub hours... So, I explain why we close the tub at 9:30 and enforce a quiet
      time of 10PM. Or, in my replies to noise complaints, I encourage people to call the desk
      if there is excessive noise, or noise after our quiet time of 10PM...Now future guest know
      what our policy is and that we will enforce it 24/7, and the kind of atmosphere I want.

      I do encourage people to review - either in person, or by leaving forms around.
      I have never asked anybody to review if I know they are going to be negative.
      They will do that on their own, I figure.

      You can have your clients get more reviews in a more systematic way.
      Such as follow up email or SMS to a customer or client...

      I use TripAdvisor a lot. So, just as an example, they are pretty aggressive
      about false, positive reviews. They will track IP addresses and such, and remove faked
      positive reviews if they strongly suspect they were written by a "rep management" firm,
      or by a friend or relative of the business owner or manager.

      I've seen them remove some positive reviews from my competitors TripAdvisor page
      that I reported as questionable.

      I don't know about techie ways to deindex a site, or something like that, and think their techs will
      bounce it back up anyway - or otherwise work around you.

      I do agree that your client has to have or get their act together and run right,
      respond professionally to all reviews, and get more real reviews to bury the bad reviews.

      People rarely read below the fold. Truly. (I actually had to show a customer how to scroll
      down a page.)

      In my case, they see honest reviews, mostly good to excellent ratings, reviews, and that
      I reply to all and do give a darn about their experience, or the one they are going to have.

      Also, almost all of my customers can see the BS of the negative reviews and don't stop
      coming because of them. "Oh, I could tell that woman was having a bad day." Or, "I could
      tell that they were expecting a five star hotel at budget prices." Or, "They had no business
      staying at a mountain hotel in the first place." And, so on.

      Dan


      Thanks for sharing your expertise and the info about Trip Advisor. I have heard that some of the review site companies will use questionable means to force a business owner to do business with them or else risk having bad reviews stay on top and hiding good reviews. Don't know if these practices are true, just what I've been told by a few. It's good to know that Trip Advisor works in a honest fashion.

      I know a couple of good businesses that have several very harsh, negative reviews that they don't deserve. They suspect that they're competitor related. They have plenty of great reviews but the bad ones are extremely critical. The owner (bakery) went on Yelp and vented out of frustration (yeah, I know the wrong thing to do) and that caused more people to respond. I have been a customer and know from experience how good their business and products are. I really want to help them turn everything around and it's why I want to learn all I can about what I need to do.

      Thank you Dan
      {{ DiscussionBoard.errors[9633992].message }}
  • Profile picture of the author Peter Lessard
    I have a decade of experience in this. I could write you a book lol but if you want I am happy to have a 30 minute skype conversation with you to give you the big picture so to speak. No sales pitch, nothing for sale.

    Just shoot me a PM with your skype and we can see if we can hook up.
    Signature
    Ready to generate the next million in sales? The Next Million Agency
    {{ DiscussionBoard.errors[9633980].message }}
    • Profile picture of the author Billionairy
      Originally Posted by Peter Lessard View Post

      I have a decade of experience in this. I could write you a book lol but if you want I am happy to have a 30 minute skype conversation with you to give you the big picture so to speak. No sales pitch, nothing for sale.

      Just shoot me a PM with your skype and we can see if we can hook up.

      Peter,

      Thanks for reaching out. I'm always eager to absorb information from other people's experiences. I'll pm you.
      {{ DiscussionBoard.errors[9634020].message }}
  • Profile picture of the author CyberQuill
    In my experience with reputation management, the companies that wanted to improve their online reputations were participating in some very shady practices. Their problems online were deserved.

    Bumping negative comments off the first page of search results is less effective than changing business practices and treating people fairly.

    In one example, the reputation management team worked for a solid year to turn one company's online reputation away from the negative side. In the 12th month, the guy was sued for his activities with business partners (he was not paying his suppliers).

    No one can repair reputation problems that reveal truth.

    -- Mialei
    {{ DiscussionBoard.errors[9634060].message }}
    • Profile picture of the author chints247
      Originally Posted by CyberQuill View Post

      In my experience with reputation management, the companies that wanted to improve their online reputations were participating in some very shady practices. Their problems online were deserved.

      Bumping negative comments off the first page of search results is less effective than changing business practices and treating people fairly.

      In one example, the reputation management team worked for a solid year to turn one company's online reputation away from the negative side. In the 12th month, the guy was sued for his activities with business partners (he was not paying his suppliers).

      No one can repair reputation problems that reveal truth.

      -- Mialei
      Hi CyberQuill,

      There's nothing like impossible under Reputation Management. I feel you havent met the right people till now.
      {{ DiscussionBoard.errors[9733959].message }}
  • Profile picture of the author 1001
    To answer your original question .... google David Spraugue and Reputation Video.

    I watched a webinar on it and was really amazed at his process and what can be done.

    Obviously you dont want to be trying to rescue businesses that are crooked .... but certainly there are many reports of malicious reviews causing massive unfair damage to peoples livelihood
    {{ DiscussionBoard.errors[9635763].message }}
  • Profile picture of the author Freebiequeen1999
    Amazing how negative some of these responses are LOL

    IMHO there is a market for this sort of service, there are companies that have bad yelp reviews and
    sometimes NOT something they did, not shady

    Hard to please customer, person with a chip on their shoulder...maybe a former employee or a competitor.

    I too would like some input on the various Reputation Management programs, WSO or affiliate programs
    {{ DiscussionBoard.errors[9768130].message }}

Trending Topics